European tourism

Europe tourism grows as Greece, Italy, Turkey, Portugal and more attract international travellers with premium experiences and stronger connectivity

Estonia and Lithuania advance Baltic tourism recovery while Latvia focuses on attracting more international visitors to Riga

Albania records strong tourism growth as visitors from Italy, Germany, France and Poland boost hotel stays, arrivals and Mediterranean travel

Scotland, Portugal, Latvia, Germany and other European destinations are introducing or increasing tourist taxes in 2026. Here's what travellers need to know.

European travellers are embracing shorter holidays, €1,000 travel budgets and value-driven experiences, reshaping tourism across the continent in 2026.

France records strong tourism growth in 2026 as visitors from Germany, Belgium, the United Kingdom and Switzerland drive cross-border travel and sustainable tourism.

Germany, Spain, France, Italy and Portugal are emerging as Europe's top destinations for tourism marketing careers driven by digital innovation and destination branding.

France, Spain and Italy are reshaping Europe's campsite tourism as Generation Z and Alpha drive demand for glamping, digital services and sustainable holidays.

Spain is emerging as one of the world's leading travel destinations in 2026, with Barcelona, Madrid and its Mediterranean coast driving record tourism.

Ireland's public consultation for the 2026 EU Council Presidency highlights transparent governance, supporting confidence in European travel and cooperation.

Greece, Italy, Turkey, Portugal and More Lead Europe’s Remarkable Tourism Revival as International Arrivals Climb, Premium Travel Flourishes and Destinations Compete to Deliver Richer Visitor Experiences

Estonia and Lithuania Are Winning the Baltic Tourism Comeback While Latvia Watches International Visitors Slip Away and Riga Fights to Restore Its Place on Europe’s Travel Map—Can This Historic Destination Make a Strong Return?

Albania Welcomes a New Wave of European Travellers as Italy, Germany, France, Poland and More Markets Drive Rising Visitor Arrivals, Longer Holidays and Strong Tourism Growth

Scotland Unites with Portugal, Latvia, Germany and Other European Destinations to Raise Tourist Taxes in 2026: How Much More Will Your Holiday Cost?

Europe’s Holidaymakers Choose Shorter Stays, €1,000 Travel Budgets and Smarter Spending Over Luxury Escapes: Could This Redefine the Future of Tourism?

France Welcomes Germany, Belgium, the United Kingdom and Switzerland in a New European Tourism Boom as Cross-Border Travel Surges: Why Is France Still Europe’s Favourite Destination?

Germany, Spain, France, Italy and Portugal Are Shaping Europe’s Tourism Careers: Why Are Future Tourism Marketing Managers Choosing These New Destinations to Build the Next Generation of Travel Brands?

France, Spain and Italy Lead Europe’s New Campsite Tourism Era as Generation Z and Alpha Transform Glamping and Sustainable Outdoor Travel

Spain Leads Global Tourism in 2026 as Barcelona, Madrid and Mediterranean Destinations Attract New Record Summer Travellers

Ireland Unites with Belgium, Denmark and Poland in Showcasing Citizen-Led EU Presidency Planning, Strengthening Democratic Governance, Cross-Border Travel and Big European Cooperation