At ITB Berlin 2024, one of the premier global travel industry events, Italy marked a significant milestone with the Italian State Tourist Board, ENIT.

Italy’s Tourism Transformation at ITB Berlin: Italy’s State Tourist Board, ENIT, celebrated its shift to a public limited company at the prestigious travel event. This change is more than structural; it signifies a new approach to managing and promoting tourism in Italy.

ENIT’s reorganization aims to make the organization more dynamic and flexible, crucial for a country known for its cultural and natural beauty. Tourism Minister Daniela Garnero Santanchè emphasized the importance of this move in maintaining Italy’s competitiveness in the global tourism market.