China inbound tourism

China tourism is accelerating in 2026 as visa-free access, aviation recovery, digital services and nature destinations attract more international travellers

China records 369 million border crossings in 2026 as Australia joins South Korea, Japan, the US and other leading inbound tourism markets

Australia enters China's top 10 inbound tourism markets as 369 million border crossings and visa-free policies accelerate the country's tourism recovery.

China aims to attract 190 million inbound visitors by 2030 through expanded visa-free travel, stronger air connectivity and major tourism infrastructure investments.

China unveils a five-year tourism master plan targeting 190 million international visitors annually by 2030 through visa-free travel and smarter tourism

China unveils a five-year tourism roadmap with easier visas, smarter travel services, stronger connectivity, and cultural events to attract global visitors

China unveils its Tourism Powerhouse Plan targeting 190 million inbound visits and US$150 billion in tourism spending by 2030

China expands visa-free travel access for Canada, the UK and several European nations, boosting tourism, aviation connectivity and visitor arrivals

Guangzhou sees rising Russian visitor arrivals as China’s visa-free policy, stronger flight links, and tourism demand boost inbound travel growth

Guangzhou and Foshan see strong inbound tourism growth as Dragon Boat Festival attracts international visitors seeking cultural experiences and heritage events

China Captures Global Wanderlust as Beijing and Zhangjiajie Fuel a New Tourism Revolution

Australia Joins South Korea, Japan, Singapore, Thailand, Malaysia and the United States in Powering China’s Tourism Revival as Record 369 Million Border Crossings Signal a New Golden Era of Global Travel

Australia Teams up with South Korea, Russia, Malaysia and Others in Powering China’s Big Record of 369 Million Border Crossings, Visa-Free Travel Boom and Tourism Revival: Is China Becoming the World’s Biggest Travel Comeback Story?

China Accelerates Its Tourism Vision with a Goal of One Hundred Ninety Million International Visitors by 2030 as Visa-Free Travel and Aviation Expansion Drive Growth—Why Is the Country Entering a New Tourism Era?

China, Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Xi’an, and Hainan Are Opening Their Doors Wider Than Ever—Could This Become the World’s Biggest Tourism Comeback by 2030?

China, Beijing, Shanghai, Xi’an, Chengdu, and Hangzhou Are Opening Up Like Never Before—Could This Be the World’s Next Must-Visit Destination?

China, Beijing, Shanghai, Guangzhou, and Xi’an Are Opening the Doors Wider Than Ever—Could This Be Asia’s Biggest Inbound Tourism Comeback by 2030?

Beijing, Shanghai and China Expand Visa-Free Travel Access for Canada, UK, France, Italy, Greece, Denmark and Finland, Unlocking New Tourism Growth and Long-Haul Visitor Opportunities

Guangzhou, China Sees Record Growth in Russian Visitor Arrivals as Visa-Free Travel, Expanded Flight Connectivity, and Tourism Demand Drive Inbound Tourism Surge

Guangzhou and Foshan Lead China’s Inbound Tourism Boom as Dragon Boat Festival Sparks More Than Six Hundred Percent Growth in Overseas Travel Bookings and Cultural Tourism Demand