Discover how Canada, the U.S., and other nations helped Vienna achieve record-breaking tourism growth in 2025, with luxury travel, major events, and sustainable practices

Austria’s new NON-DISCLOSURE AUSTRIA campaign promotes sustainable tourism by offering exclusive access to hidden gems, helping to combat overtourism and preserve heritage

Recent data from the European Commission paints a striking picture: Zante (Zakynthos), a Greek island in the Ionian Sea, has emerged as Europe’s most heavily burdened tourist destination.

In early January, the Algarve Tourism Association (ATA) launched an extensive and well-coordinated initiative to showcase the Algarve region at a series of prestigious tourism events throughout Europe. The ATA’s approach focuses on raising awareness and attracting a diverse range of international visitors by engaging with both travel professionals and potential tourists.

This holiday season, IKUNA Nature Resort in Natternbach, Austria, transforms into a captivating world of 180,000 twinkling lights. Offering an immersive experience with a captivating narrative and festive cheer, the resort is an ideal spot for families, thrill-seekers, and anyone eager to dive into the holiday spirit.

The 2024 Qatar Travel Mart (QTM) has commenced, uniting international tourism authorities and experts at the Doha Exhibition and Convention Center (DECC), marking one of the foremost gatherings in the travel and tourism sector of the region. This year’s event, sponsored by His Excellency Sheikh Mohammed bin Abdulrahman bin Jassim Al Thani, the Prime Minister and Minister of Foreign Affairs of Qatar, promises to be the most substantial and influential to date, enhancing Qatar’s status as a crucial worldwide travel destination. Running through November 27, 2024, QTM 2024 has drawn an extensive range of global participants, including delegates from Morocco, Bahrain, Australia, Austria, Italy, Japan, Romania, Paraguay, Uruguay, Croatia, and Bangladesh.

The 20th Salzburg Europe Summit will take place from October 20 to 22, 2024, gathering around 700 attendees and more than 60 prominent speakers. This major event will focus on tackling key European issues while also promoting tourism in the region.

BMA House, renowned for its commitment to sustainability, has launched a new initiative to help event organizers measure and reduce their carbon emissions.