Thursday, June 26, 2025
Table Mountain, which is one of the world’s most identifiable natural phenomena, still basks in global recognition, not only for its breathtaking scenery and unspoiled beauty but also for its ultimate meetings, incentives, conferences, and exhibitions (MICE) destination. Its latest recognition for its growing worldwide reputation is via nomination for the much-sought-after World MICE Awards. For the first time, the Table Mountain Aerial Cableway Company (TMACC) was nominated at this internationally accredited event, celebrating the best from the MICE travel industry.
The annual World MICE Awards, which is touted to be the sister event of the highly respected World Travel Awards, will be recognizing the very best of MICE tourism. The awards provide recognition to top destinations, venues, and service providers best capable of providing unforgettable experiences for business travelers. The nomination of the Table Mountain Aerial Cableway is an indication of its exemplary leadership role for Africa’s MICE industry. It primes TMACC’s Twelve Apostles Terrace for consideration for that highly sought recognition of “Best Africa MICE Event Venue.”
The Twelve Apostles Terrace is part of a range of world-class event venues hosted by TMACC, and it has earned a well-deserved spot among the nominees in the “Best Africa MICE Event Venue” category. Competing alongside renowned venues such as the Kirstenbosch Botanical Gardens, The Events Train by Rovos Rail, The Boma, and Le Jardin Secret in Marrakech, this open-air venue has proven its appeal as an extraordinary location for MICE events.
Selma Hercules, the Executive Director for TMACC, expressed immense pride in the nomination, emphasizing that it represents more than just an accolade; it reflects a global recognition of the venue’s unique appeal and the exceptional events that it hosts. “We are overwhelmed by the nomination, and it shows our global peers are noticing the venue as a phenomenal event space. TMACC positions itself as a premier venue for various events, using our iconic location and awe-inspiring views. This combination is exactly why the Twelve Apostles Terrace is so popular and why we are confident we can bring the trophy home,” said Hercules.
The Twelve Apostles Terrace’s ability to blend world-class service with the natural beauty of its surroundings is key to its growing reputation as an ideal event venue. With sweeping views of Cape Town and the surrounding mountains, it offers an unforgettable experience for guests. Furthermore, the venue is well-equipped to host a variety of events, from corporate meetings to gala dinners, and can accommodate up to 200 guests for cocktail receptions.
What sets the Twelve Apostles Terrace apart from other event venues is its incredible location atop the world-famous Table Mountain, part of the Table Mountain National Park. The venue offers stunning panoramic views, adding an element of prestige and grandeur to any event. The expansive outdoor space can comfortably host larger gatherings such as product launches, year-end parties, and evening events, though it is subject to approval from SANParks.
Selma Hercules notes that the Terrace is an exceptional venue for grand outdoor events, which can be organized under the magnificent African sky, making it a top choice for organizers seeking unique experiences for their guests. “It really cannot get any better than that,” she adds, emphasizing the exceptional nature of the venue and its prime location on one of the New7Wonders of Nature.
The Twelve Apostles Terrace is only one of several versatile event venues hosted by the Table Mountain Aerial Cableway Company. These venues cater to a wide variety of events, from intimate corporate meetings to large conferences, all set against the backdrop of one of the most beautiful places on Earth. Here is a closer look at the other venues available at TMACC:
Each of these venues provides the perfect blend of functionality, comfort, and breathtaking views, making TMACC a sought-after choice for MICE events.
The public voting process for the World MICE Awards opened on June 5, 2025, and will run until September 19, 2025. During this period, industry professionals, media representatives, and consumers are invited to cast their votes for the nominees they believe stand out as the very best in the industry. As a part of the voting process, participants are encouraged to evaluate the venues based on their overall offering, customer experience, and how well they cater to the needs of MICE event organizers.
As the Table Mountain Aerial Cableway competes for the coveted award, it is important for all who have experienced its remarkable venues to cast their votes and show their support. The nomination is an opportunity to showcase the talent and innovation of South Africa’s tourism and MICE sector on the global stage.
The nomination of the Table Mountain Aerial Cableway in the World MICE Awards reflects the growth and potential of South Africa’s MICE tourism sector. With its diverse range of venues, each offering stunning views and excellent facilities, TMACC continues to build its reputation as a top destination for business events. Moreover, the award provides an opportunity for South Africa to cement its place as a leading destination for international MICE travelers, offering not only top-tier facilities but also exceptional natural beauty.
In conclusion, the recognition of Table Mountain Aerial Cableway’s Twelve Apostles Terrace at the World MICE Awards is a significant milestone in the ongoing evolution of South Africa’s tourism sector. It highlights the remarkable potential of the region to attract international events while offering a unique and memorable experience for all those involved. The public voting process will determine whether this incredible venue claims the prestigious title of “Best Africa MICE Event Venue,” but one thing is certain—Table Mountain’s influence and appeal are only set to grow from here.
Table Mountain Aerial Cableway’s nomination at the World MICE Awards speaks volumes about its unbeatable appeal for its event venues. At the helm of the Twelve Apostles Terrace, such nomination gives credit to the company for delivering unparalleled experiences both for the organizers of MICE events and their stakeholders. For corporate events, conferences, and social events, TMACC continues to be an ideal venue for unrivaled scenery and world-class facilities.
References: World MICE Awards Official Website, Table Mountain Aerial Cableway Official Page
Image Credit: Table Mountain Aerial Cableway Official Page
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