Friday, May 23, 2025
Slovenia marked a major sustainability milestone this year as its flagship eco-tourism initiative, the Green Scheme of Slovenian Tourism, celebrated its 10th anniversary during the annual Green Day event in Ljubljana. This momentous occasion not only welcomed new participants into the program but also honored destinations and tourism providers who successfully renewed their green certifications—reinforcing Slovenia’s commitment to environmentally responsible tourism.
The celebration, led by the Slovenian Tourist Board (STB), recognized significant achievements and set the stage for future advancements in sustainable travel practices across the country.
One of the key highlights of the Green Day event was the official inclusion of Ribnica into the Green Scheme, earning the Silver Slovenia Green label. At the same time, nine destinations successfully renewed their certifications, signaling continued excellence in sustainable operations.
Among the standout performers, Bohinj retained its prestigious Platinum status, the highest designation within the program. Destinations like Koper and Kras with Brkini reaffirmed their Gold-level recognition, while Krško, Ljutomer, and Šentjur maintained their Silver labels. In the Bronze category, Litija, Novo Mesto, and Sevnica were re-certified, showing enduring dedication to eco-conscious development.
Beyond destinations, the Green Scheme extended its influence across the hospitality and culinary industries, certifying 12 new accommodation providers and three sustainable restaurants.
Among the newly certified accommodations were Rezidenca Ortus, Hotel Delfin, Tivoli Boutique Inn, Grand Hotel Rogaška, and Camping Bela Krajina, showcasing a diverse mix of hotels, inns, and lodges committed to environmentally responsible practices. Each met the program’s stringent criteria, focusing on energy efficiency, waste reduction, and sustainable guest experiences.
In the culinary sector, Hiša Denk, Gostilna Marta, and Gostilna Javornik earned the Slovenia Green Cuisine label. Their efforts reflect the growing movement towards eco-friendly gastronomy, emphasizing local sourcing, seasonal ingredients, and reduced food waste.
Launched a decade ago, the Green Scheme of Slovenian Tourism has grown into a nationally recognized model for sustainable destination management. It sets rigorous standards for tourism stakeholders—from cities and towns to hotels and restaurants—ensuring they operate with respect for nature, heritage, and community well-being.
Now encompassing over 280 certified entities, the scheme has positioned Slovenia as a leader in sustainable tourism in Europe. More than a label, the program supports local economies, protects natural and cultural assets, and enhances the overall visitor experience.
The Slovenian Tourist Board is preparing to expand the Green Scheme’s reach and effectiveness through the launch of the National Tourism Information Centre (NiST). This data-driven platform will equip stakeholders with tools to monitor, measure, and optimize sustainability performance in real-time. With access to in-depth analytics, decision-makers can adapt strategies to ensure Slovenia’s tourism development aligns with environmental and social goals.
Green Day also honored the tireless efforts of green coordinators, the individuals who lead sustainability initiatives within their respective communities. Their role involves aligning local strategies with the Green Scheme’s principles, encouraging collaboration, and promoting continuous improvement.
This year’s top accolade went to Urška Gaberšek of Velenje, praised for her outstanding leadership in fostering sustainable tourism practices at the grassroots level.
Panels and expert discussions throughout the event underscored how sustainable business models can drive profitability. Industry research presented at Green Day demonstrated that enterprises embracing the Slovenia Green standards often outperform competitors—highlighting how ecological responsibility can be a smart business move.
The STB also showcased how it is sharing Slovenia’s sustainable tourism story globally through digital platforms, storytelling campaigns, and high-impact visual content. These efforts are building an image of Slovenia as a boutique, green, and inclusive destination—appealing to travelers who value authenticity and responsible travel.
A collaborative roundtable discussion brought together industry leaders—mayors, planners, and tourism experts—to discuss strategies, share best practices, and strengthen partnerships. This exchange of ideas is vital for overcoming challenges and continuing the progress toward a more sustainable tourism model.
The Green Day celebrations concluded with an ecological walking tour through Ljubljana’s Tivoli, Rožnik, and Šišenski hrib landscape parks. Participants explored the area’s rich biodiversity, including protected species like the hermit beetle, and learned about conservation efforts within Slovenia’s phenological park, which studies seasonal changes in plant life.
This immersive experience underscored the very mission of the Green Scheme—to connect people with nature while inspiring a deeper commitment to its preservation.
As Slovenia celebrates ten years of the Green Scheme, the initiative stands as a beacon of what tourism can achieve when guided by sustainability. Through continued collaboration, innovation, and education, Slovenia is not only protecting its natural and cultural treasures—it’s reshaping the future of tourism itself.
With the groundwork laid, the next decade promises even greater strides as Slovenia continues its journey as one of Europe’s most forward-thinking, sustainable destinations.
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