Sandals Dunn’s River, Jamaica Takes Center Stage on TODAY Show, Promoting Island’s Unique Experiences

Saturday, March 28, 2026

Jamaica’s tourism scene takes a bold step forward as NBC’s TODAY with Jenna & Sheinelle showcases the island’s vibrant culture, music, cuisine, and adventure in two special episodes aired on March 27, 2026. Filmed live at Sandals Dunn’s River, the broadcast gave millions of viewers an inside look at what makes Jamaica one of the most sought-after destinations in the Caribbean. This collaboration, a partnership between Sandals Resorts and the Jamaica Tourist Board, is set to elevate the island’s position in the global tourism market.

Discover Jamaica’s Rhythm and Flavor

The TODAY show segments celebrated Jamaica’s unparalleled cultural influence, particularly through its world-renowned music and culinary offerings. Co-hosts Jenna Bush Hager and Sheinelle Jones, visiting the island for the first time together, engaged with local culture in lively and immersive ways. From Jamaica’s signature reggae beats to mouth-watering dishes, these episodes are a clear invitation for global travelers to experience the island firsthand.

Music and Fashion: A Tribute to Jamaica’s Creative Spirit

A key highlight of the show was Jamaica’s deep-rooted connection to music. Grammy-winning artists Shaggy and Sean Paul joined the hosts for a series of lively activities. Shaggy, known for his hits like “It Wasn’t Me,” engaged the hosts in a fun-filled game before discussing Jamaica’s global musical impact. Meanwhile, Sean Paul added a dynamic touch to the broadcast by teaching Jenna and Sheinelle the art of Jamaican dancehall, letting viewers connect with the rhythms that have defined the island’s culture for decades.

The show also featured a segment on Jamaica’s rising fashion scene, spotlighting talented local designers such as Mina Robertson. Her vibrant pieces reflect the island’s rich artistic heritage, offering a fresh perspective on how Jamaica is influencing global fashion trends. The fashion segment not only showcased the island’s creative power but also underscored the entrepreneurial spirit thriving within Jamaica’s communities.

Savoring Jamaica: Culinary Delights That Capture the Island’s Essence

No trip to Jamaica is complete without savoring its diverse and flavorful cuisine, and the TODAY Show special delivered on this front. Celebrity chef Andre Fowles, recognized for his appearances on Chopped, led Jenna and Sheinelle through an authentic cooking demonstration of Jamaican dishes. Viewers were treated to the sights, sounds, and tastes of Jamaica’s food culture, sparking interest in exploring the island’s dynamic food scene. The cooking segment underscored how deeply food is intertwined with Jamaican identity, creating an appetite among travelers to explore Jamaica’s culinary offerings.

Beyond the Beaches: Jamaica’s Adventure Awaits

While Jamaica is famous for its sun-kissed beaches, the TODAY Show’s special episodes highlighted the island’s other attractions. Jenna and Sheinelle embarked on an adventure beyond the shoreline, with a thrilling speedboat ride to the iconic Dunn’s River Falls. The pair climbed the limestone terraces of the falls, a must-see for visitors looking to experience the natural beauty of the island. Their journey continued at Mystic Mountain, where they had a chance to try bobsledding through the lush rainforest – an exciting and unique way to explore Jamaica’s landscapes.

In addition to these adrenaline-pumping activities, the hosts dined at Miss T’s Kitchen, a beloved local eatery known for its traditional Jamaican dishes. The segment gave viewers an authentic taste of Jamaica’s hospitality, while the appearance of the island’s Minister of Tourism, Edmund Bartlett, underscored the local commitment to fostering genuine cultural experiences for visitors.

Jamaica’s Legendary Hospitality Takes Center Stage

Throughout the episodes, Jamaica’s world-famous hospitality shone brightly. Adam Stewart, Executive Chairman of Sandals Resorts, highlighted the importance of sharing Jamaica’s natural beauty with the world. He explained that the experience of watching people fall in love with Jamaica, in real-time, is a unique moment for those in the tourism industry. The warmth and charm of the Jamaican people were at the forefront of the TODAY Show’s coverage, further enhancing the island’s reputation as a top destination for travelers seeking not just a vacation, but a memorable cultural experience.

A Bright Future for Jamaica’s Tourism Industry

The impact of these special broadcasts extends far beyond entertainment, bringing new attention to Jamaica as a travel destination. As one of the island’s most vital industries, tourism is poised to benefit significantly from the partnership between Sandals Resorts and the Jamaica Tourist Board. The segments have already ignited interest in Jamaica’s rich culture, culinary offerings, and adventure tourism, signaling a surge in visitor bookings for the months ahead.

As more travelers seek immersive experiences and authentic cultural connections, Jamaica is well-positioned to meet the demand. With luxury resorts like Sandals Dunn’s River offering the perfect blend of relaxation and adventure, the island is preparing to welcome a new wave of tourists from around the world.

Jamaica: A Global Travel Hub for 2026 and Beyond

Jamaica’s tourism landscape is undergoing a transformation. With global broadcasts like TODAY and key partnerships between private and public entities, the island is establishing itself as a premier travel destination. From cultural experiences to breathtaking landscapes and unmatched hospitality, Jamaica is a destination that offers more than just a getaway – it offers a journey into the heart of the Caribbean. Whether you’re looking for adventure, cultural immersion, or a relaxing beach retreat, Jamaica promises a travel experience like no other.

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