San Diego Convention Center: The Superlative Group Chosen as Naming Rights and Sponsorship Consultant

Published on : Tuesday, August 5, 2014

San-Diego-Convention-Center-300x97The San Diego Convention Center Corporation has selected The Superlative Group to be their naming rights and sponsorship development consultant. The Superlative Group is the country’s foremost expert specializing in the selling of the naming rights and corporate sponsorships to ballparks, stadiums and arenas, as well as municipally owned public assets and infrastructure projects.


In an effort to produce new revenues to fund capital upgrades for the current facility, the San Diego Convention Center Corporation Board of Directors approved The Superlative Group to undertake both the valuation study and the sales phase for the San Diego Convention Center facility naming rights and sponsorship development campaign. The selection process was based on proposals, a comprehensive interview and presentations. The Cleveland, Ohio based firm is already familiar with the local market as they have a successful working relationship with the San Diego Metropolitan Transit System (SDMTS).

“The San Diego Convention Center is truly a world-class facility and destination. It certainly lends itself to sponsorship and naming rights and our firm looks forward to leveraging our knowledge and experience in the market to build what should be one of the most successful convention center sponsorship programs in the country,” said Kyle Canter, Chief Operating Officer at The Superlative Group.
“We are very excited to announce our partnership with The Superlative Group,” said Carol Wallace, President & CEO of the San Diego Convention Center Corporation. “Their proven success with similar facilities across the country gives us great confidence that they will be able to help us achieve our goals.”


Established in 1994, The Superlative Group is a privately owned corporation representing public and private sector clients in the valuation and acquisition of mutually beneficial partnerships for the past 20 years. In that time, The Superlative Group has generated over one billion dollars in incremental revenues for clients by valuing, negotiating and delivering naming rights and corporate sponsorships to their assets.


Source:- San Diego Convention Center


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