Sabah opens its new convention centre to attract millennials

Published on : Friday, August 28, 2020

Sabah Tourism Board and the Sabah International Convention Center (SICC) recently collaborated to feature the convention centre from a different perspective.

Sabah Tourism Board general manager Puan Noredah Othman said that the people usually connote a convention centre purely for bigger events relating to conferences and exhibitions. But it is quite typical as well for the convention centre halls to be used for weddings. In addition, the smaller meeting rooms serve as a versatile space. Although Sabah does not have a convention bureau, under Sabah Tourism Board, the MICE division together with the Marketing division undertakes and drives the bids and marketing of our destination for MICE. We currently have a financial incentive specifically for MICE which can be granted to events up to November 2021. The subsidy is up to MYR100,000 per group subject to terms and conditions. Our MICE division will provide further information on how to apply for the grant.

She noted that MICE and business events are not new to Sabah. We have proudly hosted many international groups, and our existing venue suppliers have been creative and innovative on how to keep the clients in awe. A few have also chosen Sabah as their MICE venue over several years. A convention centre solidifies the state as a serious player in this arena.

SICC aims to contribute to the local economic growth, by offering world-standard facilities to attract regional and international events to the venue and help drive MICE tourism to the city.  Being the first purpose-built MICE venue in Sabah, SICC offers the Kota Kinabalu community a platform for the locals to gather to network, share knowledge, exchange new ideas and drive progress in Sabah.


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