Phuket’s MICE market worth THB 10.9 billion

 Wednesday, January 9, 2019 


The MICE market of Phuket nearly doubled in year-on-year growth in 2017. The revenue from this segment rose from Thai Baht 5.9 billion to Thai Baht 10.9 billion. The average spend per person is Thai Baht 13,000.




As per a new report from consulting group C9 Hotelworks – ‘Phuket MICE Market – Update’, the island hosted 660 events with close to 60,000 participants. The Top 3 international geographic source markets are Singapore, Mainland China and India.




Indian weddings are making prominent impact on Phuket’s economy. In November, the island attracted two luxury weddings, with spending for each touching Thai Baht 320 million.




Direct flights by GoAir between the Phulket’s resort destination and Mumbai, New Delhi and Bengaluru have further boosted the Indian weddings market.




Bill Barnett, C9’s Managing Director said: “Phuket has been successful in attracting high-yielding MICE business on substantially less volume than Thailand’s leading event destinations of Bangkok, Chiang Mai and Pattaya.”




He added that the expansion of the gateway airport has induced broader demand.




In 2018, the Laguna Phuket Marathon attracted over 8,000 participants while garnering considerable international visitors. Other notable events include the Laguna Phuket Triathlon and Thailand Yacht Show and Rendezvous.




They do not have a convention centre, but they have added 1,000-seat Grand West Sands Resort venue which is being managed by Hong Kong’s Langham Hospitality Group.




Central’s planned 10,000 sq.m. MICE facility in the heart of Phuket is expected to start development within two years creating a storyline of growth.

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