Thursday, May 23, 2019
PCMA has announced the launch of BEAM, Business Events Analytics/Metrics which was revealed at the IMEX, that took place from 21-23 May 2019 in Frankfurt, Germany.
The new product will provide market intelligence and data analytics for the business events. The professionals, organisations , hospitality providers and destination organisation will be able to gain insights into the industry trends and behaviors.
Sherrif Karamat, CAE, president and CEO of PCMA said that they wanted to create a unique product unlike any other in the marketplace to unleash the extraordinary power of data to advance research, identify industry trends and create predictive analytics that will guide business event professionals to make informed and strategic business decisions.
In partnership with Infogroup of Dallas, Texas, a leader in big data intelligence and marketing technology BEAM was developed. The data and analytics process will be independently managed by the Infogroup so that the service meets data security and privacy standards.
Robert Haas, PCMA’s Chief Administrative Officer, who is spearheading BEAM mentioned that the customized analytics engine is unique as it draws information from multiple data sources to provide the business events industry with exclusive insights and capabilities to explore data.
PCMA’s marketing partner for BEAM will be Destinations International, Washington, D.C.-based international resource for destination marketing professionals,
Don Welsh, president and CEO of Destinations International was thrilled to partner with PCMA. He said that the new tool will allow destination organisations to be smarter and have the ability to drive their own success.