New York City is rolling out a major campaign to welcome Canadian travellers back by introducing the Northern Neighbour Deal, a tourism initiative offering 30% discounts on hotel bookings, cruises, museums, attractions and cultural experiences. The programme arrives as the city looks to strengthen one of its most important international visitor markets during the busy summer travel season. By combining savings with the city’s globally recognised attractions, tourism leaders aim to encourage more Canadians to plan holidays while supporting hotels, restaurants, entertainment venues and local businesses across New York City’s five boroughs.
New Tourism Campaign Targets Canadian Visitors
New York City has introduced the Northern Neighbour Deal to encourage more Canadians to visit during the summer travel season.
The campaign offers discounts across a range of visitor experiences, making it easier for travellers to explore the city while reducing holiday costs. Canadian visitors have long represented one of New York City’s largest international tourism markets, contributing significantly to accommodation, dining, shopping and entertainment spending.
The latest initiative focuses on improving affordability while maintaining access to many of the city’s leading attractions.
Thirty Percent Savings Cover Multiple Experiences
The Northern Neighbour Deal extends beyond accommodation to include a broad selection of tourism activities.
Eligible visitors can receive discounts on participating hotels, sightseeing cruises, museums, cultural attractions and entertainment experiences. The programme also includes selected visitor activities designed to encourage travellers to spend more time exploring different neighbourhoods across the city.
The wide range of participating experiences allows visitors to customise itineraries according to their interests and travel budgets.
Hotels and Hospitality Benefit From Increased Demand
Hotels across New York City are expected to benefit from increased interest generated by the campaign.
Accommodation providers continue working alongside tourism organisations to attract international visitors while offering competitive summer packages. Higher occupancy also supports restaurants, cafés, retail businesses and local attractions that depend on strong visitor numbers during peak travel periods.
The hospitality industry remains an important contributor to New York City’s tourism economy.
Cruises and Attractions Continue Drawing Visitors
Cruise experiences remain among New York City’s most popular tourism offerings.
Visitors can explore New York Harbor while viewing landmarks including the Statue of Liberty, Ellis Island and the Manhattan skyline. Museums, observation decks, Broadway theatres, parks and cultural institutions also continue welcoming millions of domestic and international travellers every year.
The new tourism campaign encourages Canadian visitors to include these experiences as part of their itineraries.
Museums and Cultural Experiences Expand Travel Choices
New York City’s museums and cultural institutions continue attracting travellers from around the world.
Visitors can explore internationally recognised collections, contemporary art galleries, historic landmarks and performing arts venues throughout Manhattan, Brooklyn, Queens, the Bronx and Staten Island. Seasonal exhibitions, festivals and cultural programmes provide additional reasons for repeat visits during the summer months.
The campaign highlights the city’s diverse cultural offerings alongside its famous landmarks.
Strong Connectivity Supports Canadian Travel
New York City remains one of the most accessible destinations for Canadian travellers.
Direct flights connect major Canadian cities including Toronto, Montréal, Vancouver, Calgary and Ottawa with New York City’s airports throughout the year. Rail services, coach networks and cross-border road travel also provide additional options for visitors.
The city’s extensive subway system, buses and commuter rail services make it easy for travellers to explore attractions across all five boroughs.
Tourism Supports Local Businesses
International tourism continues playing a significant role in New York City’s economy.
Visitors support hotels, restaurants, entertainment venues, retail stores, museums and local tour operators through spending across multiple sectors. Seasonal campaigns such as the Northern Neighbour Deal help strengthen visitor demand while encouraging longer stays and increased participation in local tourism experiences.
Canadian travellers remain one of the city’s most valuable international visitor groups.
Key Visitor Information
Location: New York City, New York, United States.
Nearest International Airports: John F. Kennedy International Airport (JFK), LaGuardia Airport (LGA) and Newark Liberty International Airport (EWR).
Nearest Railway Station: Moynihan Train Hall at Pennsylvania Station (Penn Station) and Grand Central Terminal.
Nearby Attractions: Times Square, Central Park, Statue of Liberty, Empire State Building, Broadway Theatre District, Brooklyn Bridge, Metropolitan Museum of Art, Museum of Modern Art, One World Observatory and Hudson Yards.
Local Currency: United States Dollar (USD).
Conclusion
New York City is strengthening its efforts to attract Canadian travellers through the Northern Neighbour Deal, offering 30% discounts on hotels, cruises, museums, attractions and cultural experiences. The initiative supports the city’s tourism and hospitality sectors while making summer travel more affordable for one of its most important international visitor markets. With world-famous attractions, extensive transport connectivity, diverse neighbourhoods and a wide range of cultural experiences, New York City continues positioning itself as a leading destination for Canadian travellers seeking an urban getaway in 2026.
