Monday, June 23, 2025
The New York Convention Centre Operating Corporation (NYCCOC) has appointed Ronnie Burt as the new Chief Revenue Officer (CRO) of the Jacob K. Javits Convention Center. Burt’s appointment marks a significant step in the venue’s ongoing transformation into a world-class destination for meetings, incentives, conferences, and exhibitions (MICE). With over 25 years of experience in the tourism, hospitality, and event sectors, Burt’s leadership is poised to drive revenue growth, enhance the visitor experience, and solidify the Javits Center’s position as a key player in the global MICE industry.
Burt’s extensive background in event management, destination marketing, and consulting positions him to lead the Javits Center into a new era of growth. As the CRO, he will oversee revenue-generating strategies, including attracting high-profile events, improving marketing initiatives, and expanding the venue’s reach in international markets. His appointment also aligns with the Javits Center’s larger mission of fostering New York’s economic development through the MICE industry.
Ronnie Burt’s career spans over two decades in major cities across the United States, where he held leadership positions in various hospitality and tourism sectors. His experience includes overseeing casino resorts, hotels, convention centers, and destination marketing organizations, with notable positions in Washington, D.C., Baltimore, Indianapolis, Kansas City, and Atlantic City, NJ. Most recently, Burt served as Vice President of Sales & Marketing at Oak View Group, a global advisory firm specializing in venue development, management, and consulting.
His involvement with numerous professional associations, including the PCMA, ASAE, and the IAEE, has further cemented his reputation in the MICE industry. Burt has also served on various boards, including those of Destinations International, the Greater Atlantic City Chamber of Commerce, and the Boys and Girls Club of Atlantic City. This broad expertise and network will be invaluable in elevating the Javits Center’s global profile and enhancing its competitive edge in the MICE market.
As CRO, Burt will focus on boosting revenue for the Javits Center by refining its event portfolio, cultivating strategic partnerships, and implementing innovative sales and marketing strategies. Located in the heart of Manhattan’s West Side, the Javits Center is one of the largest convention spaces in the U.S., offering 1.8 million square feet of exhibition space, 500,000 square feet of meeting rooms, and a world-class rooftop garden. This impressive infrastructure, coupled with New York City’s global appeal, positions the Javits Center as an ideal venue for high-profile events across various industries, from technology to entertainment and healthcare.
Burt’s vision is to capitalize on the center’s potential by making it an even more attractive destination for both domestic and international events. “Throughout my career, I’ve had the opportunity to work in many major markets across the country, but there’s nothing quite like New York,” Burt said. “I’m excited to bring my experience in the tourism and hospitality sectors to the Javits Center and explore new ways to enhance the customer experience, drive revenue, and further the economic development of New York City.”
His plan includes improving the attendee and exhibitor experience by implementing innovative technologies, providing more sustainable event solutions, and offering enhanced services for clients. As the industry embraces digital transformation, the Javits Center is well-positioned to incorporate cutting-edge technology that improves efficiency and offers new opportunities for hybrid events, virtual experiences, and enhanced engagement.
The Jacob K. Javits Convention Center has long been a cornerstone of New York’s MICE industry. With its location in the heart of Manhattan and proximity to major global transportation hubs, the Javits Center serves as a prime venue for international trade shows, conferences, and events. Its 5.5-acre green rooftop, which serves as a sustainable and recreational space, underscores the venue’s commitment to eco-friendly practices, a key consideration for today’s event planners.
The Javits Center’s ability to host a wide range of events—from corporate conventions to pop culture conventions like Comic-Con—has made it an essential part of New York’s dynamic tourism economy. The venue also plays a vital role in fostering business growth and innovation, serving as a meeting point for industries to network, share ideas, and drive progress.
With more than 2 million visitors passing through its doors each year, the Javits Center continues to play a central role in New York’s economy, contributing significantly to the city’s tourism and hospitality sectors.
Burt’s appointment comes at a critical time for the Javits Center, as the global MICE industry recovers from the challenges posed by the COVID-19 pandemic. In 2025, as the world reopens and international travel resumes, the Javits Center aims to capitalize on the pent-up demand for in-person events. By focusing on international partnerships and expanding its outreach to global markets, the Javits Center plans to increase its share of high-profile international events, further establishing New York as a global hub for business, culture, and innovation.
The center’s leadership recognizes the growing importance of attracting events from Europe, Asia, and other emerging markets. Burt’s deep understanding of international tourism and his proven track record in developing global partnerships will be key to ensuring that the Javits Center remains competitive on the world stage.
Ronnie Burt’s leadership promises to elevate the Javits Center to new heights by integrating modern event solutions, enhancing customer service, and creating a more inclusive and dynamic space for global meetings. With a focus on innovation and a strong commitment to sustainability, Burt will continue to push the Javits Center to remain a top-tier destination for meetings and events worldwide.
As the venue evolves to meet the changing needs of the MICE industry, Burt’s strategies will help secure the Javits Center’s position as a leading convention space, driving both economic growth and international recognition for New York City.
The appointment of Ronnie Burt as Chief Revenue Officer is a promising step for the Jacob K. Javits Convention Center, as it embarks on a new chapter of growth and innovation. With his expertise and strategic vision, Burt is well-positioned to lead the Javits Center into the future, enhancing its role as a global leader in the MICE sector. As New York City continues to attract businesses and tourists from around the world, the Javits Center’s transformation under Burt’s leadership will help ensure its continued success as a premier destination for international conventions, trade shows, and cultural events.
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