Published on : Thursday, November 28, 2013
The Mississippi Gulf Coast Regional Convention & Visitors Bureau (MGCRCVB), the official destination marketing organization for the Mississippi Gulf Coast, has started its search for a new Executive Director to lead the organization through its next phase of growth.
The position requires the exercise of independent judgment and initiative reporting to the MGCRCVB. The Executive Director must assume and display a leadership role in the development and execution of the MGCRCVB’s scope of work to permanently establish a true three county tourism marketing effort. This position will be responsible for work through a series of Bureau committees, managing an enthusiastic staff of approximately 14, an annual budget of $3.0 million and working within a three county community focused on creating a premier travel destination
Required Knowledge and Experience
The executive director serves as a principal advisor to the MGCRCVB on matters pertaining to the development of convention and leisure tourism sales, marketing and services.
Proven track record of booking conventions, meetings and trade shows at a large (400,000) convention center including a working knowledge of key trade show and meeting planner contacts within the association executive, convention organizer and corporate market segments.
Proven track record of booking or stimulating significant leisure travel through the group and FIT markets including working with wholesalers, receptive operators and internet providers.
Proven track record of stimulating positive media coverage through positive relations with related media outlets including travel writers, local and national news outlets, sports, recreation and leisure publications.
Foster and encourage a positive working environment through good personnel practices monitoring and evaluating the staff consistent with the goals and objectives set forth in the MGCRCVB Playbook.
Familiarity and good practices, staff motivation and retention and excellent board relationship practices.
Familiarity and good practices with the three county boards of supervisors, local governments, state legislators, federal agencies and other governmental agencies as necessary.
Excellent experience in working with and developing positive relationships aligning efforts with marketing partners that market and impact tourism. Experience marketing tourism in a coastal environment is a plus.
Experience working within the market segments related to nature tourism, recreational events, including sports tournaments, fishing, golf, nature and blue water trails and cultural adventures.
Experience in developing and obtaining market research, preparing market analysis and development of an annual strategic plan to produce the best results within the budget to reach the stated Key Performance Indicators.
Experience working with an advertising agency on developing the annual advertising and marketing plan, supervision of the agency directly and through designated staff, creating and evaluating a broad range of marketing programs to support every market segment including collateral, interactive presentations, website and digital campaigns and tradeshow support materials.
Experience in maintaining excellent interactive technology including the latest software, database management and website management to insure the MGCRCVB is on the leading edge of technology.
Prepare annual budget, revenue estimates and the annual financial statement audit ensuring the financial integrity of the Bureau and regularly report upon the Bureau’s financial condition to the Commissioners as required.
These core competencies will allow the executive director to guide Bureau personnel in the creation of a marketing and sales program, a strong customer and internal service ethic with specific emphasis on maintaining cooperative relationships with other agencies having common interest in promoting the Mississippi Gulf Coast as a premier destination, meeting and tourism area.
Minimum Required Education and Experience
A Bachelor’s degree in business, marketing, management, hospitality and tourism or related field with a minimum of 5 years of senior management within the tourism industry is required.
Source:- MS Gulf Coast