Published on : Thursday, November 7, 2013
European meeting professionals are optimistic about the future, predicting a 3.6% increase in business in the coming year.
According to Meeting Professionals International’s (MPI) 2013 Quarter 3 Business Barometer report, the prediction comes on the back of a rise in business of about 1.5% for Europeans over the past 12 months.
Their US colleagues saw an increase of 2.7% in the last year and predict an improvement of 4% into 2014.
The report, which presents industry trends and predictions from more than 300 senior meeting professionals on MPI’s business research panel, notes that employment and economic conditions are continuing to improve.
It adds: “Meeting professionals are turning to better uses of technology, more creative event and session formats and a better understanding of emerging tools in order to enhance attendee experiences.”