Monday, November 9, 2020
Maldives Marketing and Public Relations Corporation (MMPRC) takes part in one of the leading travel and tourism events, the first-ever WTM Virtual 2020. The fair taking place from 9th to 11th November 2020, has been fully shifted to a virtual event due to the COVID-19 pandemic.
WTM virtual will be attended by leading travel and tourism experts focusing on restoring and developing business connections amidst the COVID-19 pandemic. Live conference sessions and forums focusing on the obstacles the tourism industry is facing globally and how to tackle them with trendy and innovative solutions, are set to take place during the three-day fair. The event organisers have also stated that a roadmap will be created for this purpose.
In addition, MMPRC will be joining one-to-one meetings and speed networking sessions to help build connections among businesses and individuals, as well as increase the brand visibility and awareness of the Maldives. The island nation has a unique geographical formation of islands which helps in ensuring the health and safety of tourists. In line with this, MMPRC will promote the Maldives as a safe haven for travel, during the virtual event.
Along with MMPRC, five industry partners will be participating in this year’s WTM, including Villa Hotels & Resorts, Kaimoo Hotels & Resorts, Sun Siyam Resorts, Radisson Blu Resorts Maldives, and Robinson Club Maldives.
The Managing Director of MMPRC, Mr. Thoyyib Mohamed, explained that this is a brilliant opportunity to promote the Maldives as one of the safest tourist destinations in the world right now. “WTM Virtual 2020 is one of the leading global events for the travel and tourism industry. By participating in this event, we hope to assure travellers that the Maldives is indeed a safe destination to travel to. Our aim is to increase our brand visibility and awareness to increase tourist arrivals during this time.”
Due to COVID-19, several marketing activities and strategies were shifted to online and digital mediums; the WTM London Virtual event is one of them. MMPRC has been taking part in such online events to promote Maldives tourism during the year, and more are planned for the remainder of 2020.
Further to this, the Maldives has been a hotspot for several influencers and celebrities from all over the world since the borders reopened. Demi Rose and Katie Price are among the ones who have travelled to the sunny side of life from the UK and they have featured the island nation and its tourist properties in a number of social media posts. MMPRC anticipates there will be more such travellers in the future.
Prior to the lockdown in March, a total of 32,818 visitors from the UK arrived in the Maldives at the beginning of 2020, and there have been 3,737 tourist arrivals from the UK since the border reopened on 15th July. According to the most recent statistics, over 40,000 tourists from around the world have arrived in the Indian Ocean nation since the reopening of the border.