Mexico is preparing to add a major new attraction to its tourism landscape as VidantaWorld’s Beauty of Nature, or BON, begins its phased opening in Vallarta, Nuevo Nayarit. The luxury theme park will start its soft opening on October 24, 2026, exclusively for VidantaWorld guests, ahead of its planned public opening in April 2027.
Developed by Grupo Vidanta with an investment of approximately US$1.5 billion, BON combines theme-park attractions with immersive environments, dining, live entertainment and hospitality. The project is designed around an original entertainment universe inspired by Mexico’s landscapes, mythology and natural environments rather than existing licensed characters.
BON Brings A New Theme Park Concept To Mexico
BON is being positioned by VidantaWorld as the world’s first luxury theme park, with the concept built around the idea that visitors can experience attractions and entertainment while enjoying the space, service and amenities associated with a luxury destination.
The park is intended for different generations to experience together, with high-speed attractions sitting alongside family activities, restaurants, lounges, entertainment and open spaces.
When complete, BON is expected to feature more than 20 attractions and experiences spread across seven themed worlds. The themed areas will open progressively, with the full development scheduled to continue through December 2027.
Five Themed Worlds Open During The Soft Launch
The October soft opening will introduce visitors to five of the seven planned worlds: Laguna Feliz, Celebration Lagoon, Crystal Star Plaza, Discovery Jungle and Adventure Valley.
Among the attractions is The Rise of Soluma in Discovery Jungle, a suspended coaster that travels along 372 metres of track, reaches 20 metres in height and reaches speeds of up to 54 kilometres per hour.
Laguna Feliz features Floresta Drop, which takes riders approximately 40 metres above the treeline before the descent. Adventure Valley introduces Time Quest, while Celebration Lagoon will host The Crater, a nighttime production combining water, fountains and lighting.
Other attractions are scheduled to arrive as BON continues its gradual expansion.
Nature Sits At The Centre Of The Experience
The name Beauty of Nature reflects one of the central ideas behind the development.
BON draws inspiration from Mexico’s jungles, lagoons and dramatic landscapes, incorporating natural imagery into its themed environments. Instead of using well-known external entertainment franchises, the park has developed its own characters and stories.
That approach gives the attraction a distinct connection to its Mexican setting while allowing the different areas of the park to form part of one original universe.
The official BON website also highlights attractions designed around different levels of excitement, from family-friendly experiences and scenic gondola rides to larger thrill rides scheduled to open in later phases.
Cirque Du Soleil Adds A Major Entertainment Element
Entertainment extends beyond the rides.
Cirque du Soleil LUDÕ is already part of the wider BON experience, bringing a resident Cirque du Soleil production into the destination. The show features more than 40 artists from over 20 countries and combines live performance, visual storytelling and gastronomy in a purpose-built theatre.
The inclusion of a permanent Cirque du Soleil production gives BON another dimension beyond conventional theme-park attractions. Visitors can combine rides and immersive environments with a large-scale theatrical experience during the same evening.
Dining Becomes Part Of The Attraction
Food and hospitality are also being incorporated directly into the park experience.
BON’s dining options include concepts such as Azami, which offers sushi and poke bowls, while Aquamare focuses on seafood and lakefront views. Kahili provides a tropical bar setting, with additional food and beverage experiences forming part of the developing park.
The intention is for visitors to spend more time within the destination rather than treating dining as a separate activity between attractions.
A Luxury Approach To Theme Park Capacity
VidantaWorld is also taking a different approach to crowd management.
BON will operate in the evenings from Tuesday to Saturday, with nightly capacity deliberately limited. The company says the restricted capacity is intended to provide visitors with more space and a more relaxed pace while moving between attractions, entertainment and dining.
This model places the theme park closer to an evening destination experience than a conventional high-volume amusement park.
International Engineering Behind The Attractions
The project has also brought together international ride manufacturers and engineering specialists.
Companies involved include Vekoma of the Netherlands, Intamin of Liechtenstein, Germany’s Mack Rides and Zierer, Italy’s Zamperla, Bulgaria’s Walltopia, France’s Aerophile and Taiwan’s Brogent. Their involvement covers different attractions and ride systems throughout the park.
The international development team reflects the scale of the project and its ambition to create a major entertainment destination in Mexico.
Vallarta-Nuevo Nayarit Gains Another Major Attraction
BON forms part of VidantaWorld’s wider integrated destination in Vallarta-Nuevo Nayarit, where accommodation, dining, entertainment, golf and wellness are already combined within the resort environment.
For visitors arriving in the region, the new park creates another reason to extend a stay beyond traditional beach and resort activities. The destination can increasingly combine accommodation with entertainment, live shows, dining and attractions within one tourism complex.
The October 24 soft opening will therefore be the beginning rather than the finished product. VidantaWorld plans to introduce additional attractions and experiences progressively before BON reaches its planned general-public opening in April 2027.
For Mexico’s tourism landscape, the development adds a large-scale entertainment attraction designed around luxury hospitality, original storytelling and the country’s natural and cultural imagery.
