Sunday, February 11, 2024
The Meetings Show Asia Pacific 2024 is set to redefine the landscape of meetings and event planning in the region. With the MICE (Meetings, Incentives, Conventions, and Events) market expected to rise from USD 412.18 billion in 2023 to an impressive USD 783.63 billion by 2032, this event is a pivotal moment for showcasing a diverse mix of Asian and global destinations, venues, hotels, technology solutions, and key suppliers in the booming MICE sector.
Northstar Travel Group, a leading company in B-to-B information, events, and marketing solutions in the travel industry, is the force behind The Meetings Show. Northstar is responsible for several prestigious travel and MICE events and publications, including Travel Weekly, TravelAge West, Business Travel News, Successful Meetings, Meetings & Conventions, Travel Weekly Asia, M&C Asia, Incentive, and Web in Travel, among others.
The event employs a successful hosted buyer format, merging a trade exhibition with a conference and networking opportunities, creating a vibrant hub for MICE professionals across the Asia-Pacific. The event features an exclusive hosted buyer program, ensuring senior MICE buyers and planners meet top-tier exhibitors through pre-scheduled meetings. Esteemed exhibitors such as the Thailand Convention and Exhibition Bureau, Singapore Tourism Board, and Dubai Tourism, along with other notable names, will be present. Furthermore, esteemed global meetings industry associations like MPI, SITE, and IAEE have joined forces with Northstar, offering their members professional growth opportunities through the Global MICE Collaborative initiative, promising educational resources and an extensive network for professionals in the expanding global market.
David Blansfield, Executive Vice President and Group Publisher at Northstar Travel Group, highlighted the event as a gateway to the burgeoning Asia Pacific market, expressing enthusiasm for bringing their successful meetings show brand to Singapore. Irene Chua, Vice President and Group Publisher, Asia, at Northstar, emphasized the event as an ideal platform for showcasing Asia Pacific’s potential in the MICE future, celebrating the innovation and connections fostered through this gathering.
Scheduled for April 17-18, 2024, at the Sands Expo & Convention Centre in Marina Bay Sands, Singapore, The Meetings Show Asia Pacific aims to build new partnerships and enhance business opportunities while addressing the challenges faced by the MICE industry in a rapidly evolving business landscape.
Ong Wee Min, Vice President of Sales and MICE at Marina Bay Sands, shared the anticipation for the event as a prime networking and sourcing venue for event planners, emphasizing the integration of wellness and sustainability into meeting experiences. Similarly, leaders from the Thailand Convention and Exhibition Bureau and Tourism New Zealand expressed their commitment to showcasing their unique offerings and pursuing business in the Asia Pacific region through The Meetings Show Asia Pacific.
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