MCEC’s biggest month and year in history

Published on : Monday, September 8, 2014

MCEC-300x139Melbourne Convention and Exhibition Centre (MCEC) has officially completed its most successful month in history hosting more than 100 events, attracting over 87,600 delegates, achieving just under $10.5 million in operating revenue and generating over $35 million in economic benefit for Victoria.



The venue’s previous highest revenue month was $8.5 million in August 2013. The new record month has been achieved while turning away 19.5 per cent of new business due to lack of available space.

MCEC’s August results are off the back of the venue’s largest year on record, achieving $69.9 million for the 2013/14 financial year resulting in more than $274 million for the Victorian economy.

The venue is celebrating its results during Victoria Tourism Week, from 1 to 6 September, which promotes the growth of the industry and the benefits of the visitor economy with business events worth $1.2 billion annually and creating 22,600 jobs.

The Minister for Tourism and Major Events, the Hon. Louise Asher said: “MCEC’s state-of-the-art facilities, reputation and success in hosting world class business events continues to attract and secure more of them for Victoria.”

MCEC’s food and beverage team broke all records in August with revenues 23 per cent above the previous highest recorded revenue in October 2012, with the venue’s Victorian suppliers also reaping the benefits.

With an ongoing commitment to sourcing from local suppliers and winemakers, MCEC plays a significant role in boosting local businesses and showcasing their produce to an international audience.

The event calendar for August 2014 was reflective of the diverse range of business held at MCEC including:

– 4 concerts
– 9 gala dinners
– 14 conferences with exhibitions
– 7 conferences
– 13 exhibitions
– 59 smaller seminars and meetings

Melbourne Convention and Exhibition Trust Chairman Bob Annells said: “With revenues and customer satisfaction surveys at an all-time high, our business is in great shape.

“We are exceeding the expectations of our business plans and are committed to continually providing a strong return on the investment made by the Victorian State Government.

“The Trust is proud of the wonderful employees at MCEC and the quality event experience they deliver every day for customers.

“MCEC is a valuable community asset, a world class venue, and Victoria and the city should be delighted to see evidence of this success story.”

MCEC’s record August facts and figures:
– 16,000 unique users connected to MCEC’s free Wi-Fi.
– 2.16 terabyte of data downloaded.
– The largest dinner hosted was for 1200.
– For the first time MCEC’s pastry team worked non-stop for 96 hours over four days.
– The in-house kitchen team baked 7000 muffins, 36,000 cookies and 4000 danishes.
– The team also made 350 litres of ice cream, 400 kilograms of yoghurt and 200 kilograms muesli.
– MCEC chefs served around 4000 of its signature Taste of Victoria entrée dishes.
– 1.1 tonne of coffee beans ground during the month.

MCEC Chief Executive Peter King said: “Everything we do at MCEC is a team effort, so I congratulate our employees who together help deliver events that are memorable and generate a great legacy for the city.

“We are part of a ‘Team Melbourne’ approach in securing events for the city, working closely with the Melbourne Convention Bureau, Victorian State Government and other industry partners.”

MCEC can also attribute its success to the Club Melbourne Ambassador Program with its leaders securing and hosting eight of the world’s most prestigious conferences over the past 12 months, including the World Diabetes Congress and World Congress of Cardiology.

Conferences secured by Ambassadors in 2013/14 brought in almost 20,000 visitors and were worth $82 million in economic impact to the state of Victoria.

Events coming up at MCEC include Grand Designs Live, PAX (Penny Arcade Expo), Gluten Free Expo and Conference, World Cancer Congress and Nick Cave Live in Concert.

“Our forward bookings and business outlook remains incredibly healthy for the foreseeable future so we are looking forward to forging ahead into another busy month,” King added.

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