Marina Bay Sands launches the first hybrid event broadcast studio

 Wednesday, August 19, 2020 


Marina Bay Sands Hotel Singapore recently launched a state-of-the-art hybrid event broadcast studio at Sands Expo and Convention Centre making it the first for the industry in order to redefine the future of meetings. The venue has been designed to accommodate a live studio audience with a maximum capacity of 50 persons at any one time. The hybrid broadcast studio will offer broadcast-quality live-streaming capabilities and hologram functionalities and will act as the central hub for event planners looking to produce hybrid meetings as the part of the new normal.

The studio’s centrepiece is a cutting-edge three-dimensional stage fitted with an immersive backdrop and a floor that can be reconfigured to fit every event’s needs. The three-dimensional stage is designed to provide presenters with a better perspective of their surroundings, and will help them to visualise and deliver their presentations in a more immersive environment. The studio will allow customising stage lighting systems that has been designed and operated to fit specific needs of a particular event. Amid the ongoing travel restrictions, the studio will also allow to beam someone from a different part of the world ‘live’ into Singapore through a holographic presence.

At present, Marina Bay Sands offers three virtual conferencing options – full virtual webcasting and live streaming events; hybrid events with in-person and online audiences; and hybrid events with holographic telepresence. Clients can look forward to an enhanced suite of event tech capabilities incorporating Virtual Reality (VR), Augmented Reality (AR) and Extended Reality (XR) solutions as the hotel continues to reimagine the future of meetings. Paul Town, Senior Vice President, Resort Operations, Marina Bay Sands said in a statement that hybrid meetings will help enable the return of large-scale events in a virtual manner amid the COVID-19 situation.

He shared that with the help of the studio, the company would set the stage for various shows by providing planners with a suite of useful and innovative solutions which are relevant to the present times. He also informed that alongside offering equipped with industry-grade broadcasting equipment and an interactive stage set-up, the highly advanced broadcast studio will also be maintained with the highest sanitisation levels to ensure the well-being of clients. He concluded that Marina Bay Sands will continue enhancing the technical capabilities of the broadcast studio and drive greater demand and innovation in the hybrid events scene.

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