Legends ASM Global Now Showcases UK Venue Excellence at The Meetings Show 2025: Featuring Valliant Live Derby, Olympia London, Sheffield City Hall, Utilita Arena Sheffield, and Southport Marine Lake Events Centre

Tuesday, June 24, 2025

Legends ASM Global, one of the leading venue management and event strategy firms, is creating quite some waves at The Meetings Show 2025 as they are set to showcase their expanded UK portfolio. Legends ASM Global now owns several high-level UK venues, among them are Valliant Live in Derby, Olympia London, Sheffield City Hall, Utilita Arena Sheffield, and Southport Marine Lake Events Centre. These are characteristic of Legends ASM Global’s commitment to presenting diverse and transformable event spaces to the constantly dynamic needs of event planners.

Valliant Live Derby: A New Addition to the Portfolio

A standout feature at this year’s show is Valliant Live in Derby, a new venue operated by Legends ASM Global. Opened in early 2025, this £45 million facility has quickly become a popular choice for events in the Midlands. With a 2,100-seat auditorium, multiple breakout rooms, and exhibition space, Valliant Live offers a versatile setting for various event formats. Its central location in the UK ensures easy national connectivity, making it an attractive option for organisers seeking a modern venue with comprehensive amenities.

Olympia London: Preparing for a Grand Transformation

Another highlight is Olympia London, currently undergoing a £1.3 billion regeneration project set to complete in 2026. Once finished, the venue will feature a large auditorium, 14 meeting rooms, 2,000 square metres of flexible space, and premium hospitality options. At The Meetings Show, visitors can explore the venue’s future capabilities through virtual tours, offering a glimpse into what is set to become one of London’s most iconic event destinations.

Sheffield City Hall and Utilita Arena Sheffield: Strengthening Regional Offerings

Legends ASM Global is also enhancing its regional presence with Sheffield City Hall and Utilita Arena Sheffield. These venues, now managed by the company, provide a range of event spaces suitable for conferences, concerts, and exhibitions. Sheffield City Hall, with its historic architecture, and Utilita Arena Sheffield, a modern multi-purpose arena, together offer a comprehensive suite of options for event organisers in the North of England.

Southport Marine Lake Events Centre: A £73 Million Investment

In Southport, the Marine Lake Events Centre stands as a testament to the region’s commitment to cultural and economic development. Managed by Legends ASM Global under a £73 million agreement with Sefton Council, the centre is poised to become a key venue for events in the North West. The centre’s design incorporates flexible spaces, including a 1,500-seat theatre and a 2,400-square-metre exhibition hall, catering to a wide range of events from conferences to live performances. The addition of this venue to the Legends ASM Global portfolio further strengthens the company’s position in the UK events market.

Expanding European Reach

While the focus at The Meetings Show is on UK venues, Legends ASM Global is also expanding its European footprint. The company’s portfolio now includes international venues such as LX Factory in Lisbon, Chorus Life Arena in Bergamo, and the Stockholm Live portfolio. These additions reflect Legends ASM Global’s strategy to offer a diverse range of venues across Europe, providing event organisers with more options to choose from.

Commitment to Excellence

Zoe Ward, Sales Director for Conferences and Events at Legends ASM Global, commented on the company’s presence at The Meetings Show 2025: “This year’s show is a chance for us to spotlight the incredible breadth of our UK venues and how they continue to evolve to meet the needs of today’s event planners. Whether it’s iconic city centre arenas, flexible regional spaces, or landmark venues like Olympia, our focus is on providing world-class infrastructure, local insight, and seamless service.”

Visit Legends ASM Global at The Meetings Show

The Meetings Show 2025 visitors are encouraged to visit Legends ASM Global stand B43 to discover more about the company’s UK and European venues. Venue specialists will give an overview of capabilities, future projects, and why Legends ASM Global continues to be the leader in crafting influential, high-performance event environments.

(Source: Legends ASM Global, The Meetings Show 2025, Redcar and Cleveland Borough Council, Sefton Council)

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