Tuesday, November 3, 2015
Dubai Association Centre, Destination DC, Singapore Exhibition and Convention Bureau and visit.brussels have announced the launch of the Global Association Hubs Partnership. The partnership will assist international associations grow and better serve their overseas members by using respective partner cities as regional conduits to extend their efforts around the world.
The development cements the positions of the four partner cities – Dubai, Washington DC,Singapore and Brussels – as the leading global hubs for international associations and creates synergistic relationships which ensure key advantages for international associations.
The partnership will also help reduce barriers, and facilitate the activities of international associations seeking to work across different cultures. The partner cities, each global hubs for international associations, will leverage the synergies of working together while still promoting their individual destinations. The partners will use each city’s status as a gateway to support association activities in their respective part of the world. Furthermore, the partnership will also allow cross-promotion of partner cities to decision makers in charge of global strategies and expansion plans.
The initiative comes as a response to the increasing decentralization of international associations, which are looking to develop and better support their global membership base.The new partnership will also serve as an effective global platform upon which international associations can build capacity in each region, and capitalize on the potential of each region’s growth in activities and membership.
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