Published on : Wednesday, July 9, 2014
The latest corporate video “Asia’s Best. Hong Kong’s Pride” produced by Hong Kong Convention and Exhibition Centre (Management) Limited (“HML”) has won two prestigious awards at the 2014 Questar Awards in the USA.
“Asia’s Best. Hong Kong’s Pride.”, launched at the 25th anniversary party of the Hong Kong Convention and Exhibition Centre in December 2013, was recognised with the Gold Award , and the Silver Award .
The five-minute video captures HML staff as behind the scene heroes, contributing to the success of some 1,200 events that take place at the HKCEC annually. No professional talents were hired. All footages were taken live when HML staff was meeting with event organisers, preparing food in the kitchens, serving customers, setting up seats, cleaning windows, or conducting building maintenance work.
Ms Monica Lee-Müller, Managing Director of HML, commented, “We were delighted to see the creative but truthful ways in which our passion and professionalism is presented. It is an effective communication tool providing our stakeholders with a better understanding of the HML team.” “I am proud to be entrusted with this important project,” said Mr Tse Chiu-yan, Creative Director of Cardinal Points Advertising Co Ltd, who directed this video. “During the eight months of filming and production, I was very much moved by the enthusiasm and wholehearted commitment of all levels of HML staff.“