Published on : Thursday, September 18, 2014
Las Vegas Convention and Visitors Authority (LVCVA), the official destination marketing organization of Southern Nevada, successfully participated in the third Brand USA India Travel Mission from 7th -13th September, 2014 in three Indian metro cities of Bengaluru, Mumbai and New Delhi.
During this Mission interactive travel trade events were organized at all locations, followed by an additional media day in New Delhi. Las Vegas was represented by delegates from the LVCVA, Caesars Entertainment, Cirque du Soleil and The Papillon Group.
“We thank Brand USA India Mission for providing us a valuable platform that enabled us to share information on Las Vegas with our Indian travel industry partners,” said Michael Goldsmith, Vice President of International Marketing for the LVCVA. “This event allowed us to continue our two – way dialogue and strengthen relations with our partners, and establish a strong presence in the Indian market.”
The LVCVA has been actively engaging with the media and travel trade through various ongoing programs throughout India. Earlier this year the LVCVA participated in SATTE 2014 and educational seminars organized by Brand USA in 10 Indian cities.