Tuesday, August 4, 2015
On-the-ball event marketing and a desire to maximise the potential of a unique venue on the harbour are paving the way for another successful Australasian Gaming Expo (AGE) this year.Marking its 26th edition, AGE will be held 11-13 August 2015 at the Sydney Exhibition Centre @ Glebe Island .
“On the back of a successful run at Glebe Island last year and increased marketing efforts this year, all exhibitor space for the event sold out several months ago,’ said Ross Ferrar, CEO of Gaming Technologies Association (GTA), the event organiser.
Intensified online presence via social media and pre-populated registration communication to last year’s attendees were also key to delivering robust results.“Visitor registrations are currently just over 4,000 which is 35% up on the same period in 2014. Registrations from Queensland have doubled, which is remarkable because our show dates coincide with the EKKA holiday period,” he added.
“Fear of the unknown was at play last year but the relocation to Glebe Island proved to be a refreshing evolution with visitors and exhibitors enjoying the harbourside location, the profusion of ambient light throughout and ease of access, with the free ferry service being the preferred mode of transport by a third of our visitors,” Ferrar continued.
“This year, there’s more confidence over-all. There is resilience in the gaming industry too and this has also worked in our favour.”Over the years, AGE has earned the title as the one-stop destination for gaming decision makers in Australasia. It draws the most influential people leading the most innovative companies in the industry to see groundbreaking new technologies and never-before-seen products.
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