ITE & MICE Hong Kong – Unique B2B + B2C Travel Fair on Affluent Travel

 Thursday, November 19, 2015 


ITE-MICE-Hong-KongThe annual ITE & MICE Hong Kong covers the two major source markets of Hong Kong and China particularly South China, each of which spent US$22.1 and 164.9 billion on overseas travel in 2014!

Its two trade days drew 11874 buyers and trade visitors (around 75% from Hong Kong & 18% mainland China; over 50% from travel agents & 21% from MICE); in public days 78116 public visitors with 86% FIT / private tour; and from 50 countries and regions 607 exhibitors with 85% from abroad. So exhibitors can conduct channel and direct sale in different days!

Its B2B program includes (a) assistance in online promotions; (b) online pre-registration for exhibitor’s trade seminar; (c) workshop / Business Matching; (d) and International destination update seminars etc. Its B2C (FIT) program includes free promotions of special offers in our public website and on notice boards in halls etc. In fact, 37% public visitor interested in onsite booking and 56% in joining local tours at destination! ITE & MICE also promote trendy travel themes attractive to affluent travelers.

ITE & MICE 2016 – the 30th ITE (leisure) and 11th ITE MICE, will be held from June 16 to 19, 2016 at the Hong Kong Convention & Exhibition Centre.

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