Published on : Wednesday, July 30, 2014
Signature Boston, the new identity for the Boston meetings and conventions experience, officially launched today with the unveiling of a new website at SignatureBoston.com. This new identity marks continued collaborative effort from the Massachusetts Convention Center Authority (MCCA) and the Boston Convention Marketing Center (BCMC) to showcase Boston’s place as a major meetings destination, and its reputation for delivering exceptional service and technology to meeting professionals.
Signature Boston will be the customer facing brand for Boston’s two convention centers, the Boston Convention & Exhibition Center (BCEC), and the John B. Hynes Veterans Memorial Convention Center.
Signature Boston will replace “Advantage Boston,” the brand previously used by the BCMC since 2004.“Boston is competing strongly as a premier meetings and conventions destination,” said James E. Rooney, executive director of the Massachusetts Convention Center Authority. “Our ability to execute meetings that exceed our customers’ expectations is no longer just something we strive to do: it is our Signature. Unique and personal, a signature represents what a person stands for. In Boston, our signature is a commitment to deliver remarkable experiences, beyond our customers’ expectations.”