Thursday, August 27, 2020
The COVID-19 may have disrupted the events industry, but event organizers like InfoCommAsia are continuing to play the critical role of connecting businesses by shifting their events online.
As its premier showcase for global Professional AudioVisual and Integrated Experience Solutions in Southeast Asia – InfoComm Southeast Asia – will be held in 2021 instead of 2020, InfoCommAsia has launched a powerful virtual platform to serve businesses in the year-long lead-up to the actual event.
On the need for the platform which is named InfoComm Southeast Asia 2021 GoVIRTUAL, Mr. Richard Tan, the executive director of InfoCommAsia, said that with the worldwide disruption to industries and events, it is more critical than ever that exhibitors continue to have the platforms to seek out new clients, and for visitors to search for cutting-edge technology solutions to meet swiftly evolving needs in the new digital era.
GoVIRTUAL is an intuitive platform we have developed which allows businesses to meet those needs, anywhere and anytime. This will allow our exhibitors and visitors to continue doing business from wherever they are in the run-up to InfoComm Southeast Asia 2021.
The platform, which is already running, will not only functionally replicate the in-person show experience with a range of easy-to-use features, it goes beyond to augment the business experience for all participants.
In addition to webinars and product showcase pages, the platform’s unique features include Virtual Product Demonstrations – which enable exhibitors to demonstrate their products and solutions anywhere including from their offices, experience centers or onsite and carry out real-time dialogues and interact with buyers who are watching online – and Livestreaming, which allows thousands to observe and hear the proceedings from around the world at the same time.
In addition, GoVIRTUAL utilizes AI algorithms to generate valuable lists of the most relevant prospective clients for exhibitors. These lists are derived based on visitor registration data, and data collected over time on how these visitors interact on the platform – the webinars they attend, the solutions they search for, and the exhibitors they network with.
Networking and interaction can be conducted 24/7 via multi-layered chat tools from one-to-one chats to private meetings and small-group networking lounges.
Mr. Tan said that as tech event organizers, this is also an opportunity for us to embrace new ways of helping businesses to achieve the greater outcomes. GoVIRTUAL not only allows our exhibitors to promote their solutions both visually and with audio in real-time while conversing with buyers, the AI helps them to pre-qualify their prospects. It is exactly what they would be doing in their booths at our show.”
InfoComm Southeast Asia 2021 is rescheduled to take place from 20-22 October 2021, while the venue remains unchanged at the Bangkok International Trade & Exhibition Centre.
Last announced that it would be held from 19-21 May 2021, the dates were pushed back owing to new COVID-19 developments in Southeast Asian countries, some of which are still grappling with managing the situation. Vaccines, if successfully developed, are not likely to be made readily available until mid-2021.
Said Mr. Tan, that therefore, rescheduled our show to October to de-risk it and ensure that our exhibitors and visitors will have a safe and enjoyable experience. But what is key is that our exhibitors remain invested in Southeast Asia, which has been identified as a growth market in 2021.
According to a report by research and consulting firm Frost and Sullivan, the region is projected to become the world’s fourth-largest market after China, the European Union and the United States, by 2030. Its GDP is forecast to increase from US$2.4 trillion in 2015 to US$5.2 trillion in 2025.
The COVID-19 pandemic has also driven up demand for digital applications and innovations in the region.