Inaugural MICE Show Asia 2019 Conference will redefine industry practices

 Wednesday, August 14, 2019 


A new theme ‘ Winning the Hearts of MICE Buyers’  during the inaugural MICE Show Asia that will take place alongside ITB Asia 2019 in Singapore between 16-18 October will shape the future of MICE events.



More than 30 speakers from Convention and Visitor Bureau (CVB), MICE buyer organizations, MICE tech companies and start-ups will throw light on topics like events organizations and management, technological applications to trends that will forecast the challenging conventional practices.




Katrina Leung, Managing Director of Messe Berlin (Singapore), the organiser of MICE Show Asia said that the mission of MICE Show Asia 2019 is to provide industry suppliers with the insights and strategies to meet ever-evolving buyers’ needs. As the MICE scene continues to grow, there has never been a greater need to bring together industry professionals from across varied disciplines to share their knowledge and perspectives. Our conference sessions are designed to get attendees to rethink how they understand the industry, and gain the ability to set themselves apart.




MICE Show Asia 2019’s featured panel discussion will have industry experts challenge and provide new perspectives or archetypal approaches to the MICE buyer-seller paradigm.





Aptly titled, ‘Unconventional thinking: Winning the hearts of MICE buyers,’ the panel will include top management leaders from Chiba Convention Bureau, Elias Events, Mix – Asia’s Creative Meetings Magazine, Thailand Convention & Exhibition Bureau (TCEB) and The Project Office of the Moscow City Tourism Committee.




In addition to the panel, attendees will hear from buyer organisations, leading industry players and fast-growing MICE tech companies such as American Express Meetings & Events, Aventri, Cvent, Meetingbox bie Succevo GmbH and PouchNATION. With discussions focusing on MICE tech, improving audience engagement and trends forecasting, attendees will gain fresh perspectives about managing events, including catering to different personality types, reducing audience attrition, and responding to shifting industry trends.




Kaori Pereyra-Lago, Regional Lead, APAC, Global Business Development & Strategy, American Express Meetings & Events mentioned that during the American Express Meetings & Events session, he will share key trends shaping the meetings and events industry for the coming year. The session will highlight the overall industry outlook on the ability to create compelling and engaging meetings, including technology enhancements, event design priorities, and maximizing budgets.




He will explore the implications and recommended actions for meeting professionals to make the most of these trends.

There will be a diverse programme of key presentations and discussions that will touch on the ground-breaking developments and opportunities that are shaping the industry   like sustainability  and social media.




The show will see top buyers’ partners and MICE industry players like  Advantage Meetings & Events, BestCities Global Alliance, HelmsBriscoe and K.I.T. Group GmbH, come together to speak and share their expertise.




Cecilia Tee, Managing Director, HelmsBriscoe  will give her insights on how event planners of today can be informed, nimble and tough to overcome the difficulties of the industry.




There will be keynote sessions on the power of collective intelligence and sessions that will demonstrate the value of collaborative and community approached to navigate the complex promotion and business development landscape.


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