IMPACT confident its F&B business to grow by 10-15% amidst economic downturn

 Tuesday, November 3, 2015 


impact-logoMr. Paul Kanjanapas, Managing Director of IMPACT Exhibition Management Co., Ltd., the operator of IMPACT Exhibition & Convention Center, Muang Thong Thani, said: “Although this year seems to be the fall of many businesses, our F&B business has still received the tremendous feedback from customers, particularly weddings, corporate parties and outside catering services. The amount of booking from the year-end to early next year has dramatically increasing and expected to grow by 50% compared to the same period last year.”


Strive towards excellence in providing first-class catering services, IMPACT has persistently rolled out many special promotions and created exceptional and distinctive catering services to meet customers’ demand for various catering services coupled with worthwhile and creative venue decoration, incomparable food and beverage presentation with delectable taste to give something back to customers. IMPACT also plans to tap new groups of customers, especially those who want to organize a small wedding party, a product launch event and off-site Chinese catering.


Besides this, over 20 leading restaurants under management of IMPACT including Thai restaurant ‘Manorah’, Chinese restaurants ‘Hong Kong Fisherman’ and ‘Hong Kong Café’, Japanese restaurants ‘Tsubohachi’, ‘Taisho-Tei Ramen’ and ‘Ito Kacho’ as well as fusion-styled restaurants ‘Terrazza’, ‘Bistro De Champagne’, ‘Noodle Nation’ and ‘Flann O’Brien’s Irish Pub’ located both inside and outside exhibition center can constantly generate impressive income. Recently, Tsubohachi has opened its newest branch in Sukhumvit 33. To date, this celebrated Japanese restaurant has 6 branches in Bangkok.


What’s more, IMPACT has recently appointed the new F&B director who has an international extensive experience and capabilities in hospitality industry to oversee and monitor personnel development plan and develop new menus in ‘a la minute’ style, emphasizing diversity of food services to support the influx of ASEAN Economic Community (AEC)at the end of this year which will likely affect the F&B business to grow by 10-15%.


Mr. Lawrence Tan, Food and Beverage Director of IMPACT Exhibition & Convention Center, Muang Thong Thani, said: “The emerging trend in food and beverage business from now is to prepare for readiness to welcome the influx of AEC and elevate our F&B business to meet international standard. Therefore, we have strategically set up the plan to develop our menus in ‘a la minute’ style by emphasizing the diversity of food services, plus outline the strategic planning to develop our personnel by choosing the right people for the right job, at the same time create aningenious working systemin response to today’s catering trends which focus on innumerable styles.”


IMPACT reported the financial results for the third quarter that its F&B sector could generate over 102-million-baht income which is higher than initial target of 94 million baht. In addition, the large amount of booking rate at the year-end including corporate parties and weddings will significantly affect the full-year total revenue of F&B business to achieve the target of at least 400 million baht or 6% of the corporate gross income.

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