IMEX Frankfurt post-show data reveals an industry focused on new business horizons

 Tuesday, June 20, 2023 


The IMEX Group has released post-show statistics this week following another successful edition of IMEX Frankfurt at Messe Frankfurt in May.

The numbers show that a total 11,764 people participated, of which 3,883 were buyers (hosted and attendee buyers) from 94 countries. The total number of exhibiting companies reached 2,900.

Together buyers made 57,700 pre-arranged appointments. 47,700 were booked and confirmed before the show opened as one-on-one appointments. In recent years IMEX has focused on ensuring that hosted buyers fully understand the scheduling flexibility and freedom offered by the show, alongside their hosted buyer commitment. This approach means most appointments are self-selected and therefore higher quality and more targeted.

The full picture reveals the buying power of each buyer category (hosted or attendee) plus their country and nature of business. For example, the majority of IMEX hosted buyers command buying power in excess of $1 million annually, with 31 per cent holding budgets between $1M and $5M and 28 per cent who represent a potential meetings, events or incentive travel spend of $5M+. Exhibitors also attest to the seniority of IMEX buyers, 45 per cent of whom are C-level and 38 per cent management level.

Speaking at the close of the show, James Rees, Executive Director of ExCeL London, and JMIC President said, “2023 is the new benchmark for success for IMEX. Last year was a great show, but it doesn’t compare to this year – there are more people, more quality buyers, more business being done, and more drop-ins. The aisles were constantly flowing and it’s been like that every day. One large corporate in the FinTech industry wants to bring 4,000 delegates to ExCeL to use the convention centre’s new extension in 2024.”

IMEX’s new app also gave both exhibitors and buyers access to free lead scanning for the first time, instantly improving business connection opportunities at the show. The numbers reveal that this new feature was heavily used with participants collecting 74,000 scans throughout the week.

Says Carina Bauer, CEO IMEX Group, “This year’s IMEX Frankfurt gave the industry a more accurate feel for the post-pandemic market. Clearly there are some big factors still at play – the war in Ukraine, supply chain disruption and rising prices. However, the upside, and it’s a strong one, is that pent-up demand is still playing out and there’s a renewed commitment to – and need for – face to face events. That particular driver is now based on engaging dispersed company workforces, building or enriching community and creating memory and learning-rich events that power-up brands and revenue streams.

“Although the global events industry has been through a tough period, wherever you look the value proposition for well-designed, inclusive live events has never been stronger. And, where some parts of the supply chain have historically been slow or reluctant to adapt, there’s a new willingness to change that’s helping the whole market to expand and respond to current business needs, ” she concludes.

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