Wednesday, February 5, 2025
IHG’s Vignette Collection Expands to South America with SOUMA Hotel Lima
IHG Hotels & Resorts has introduced SOUMA Hotel Lima, the newest addition to its luxury and lifestyle-focused Vignette Collection. This marks the brand’s first presence in South America, with the hotel set to welcome guests in March 2025. Located in Lima’s vibrant Miraflores district, the property offers stunning Pacific Ocean views and is managed by Iberostar Hotels & Resorts.
Leanne Harwood, SVP and Managing Director of Luxury & Lifestyle Americas, IHG Hotels & Resorts, said: “Peru is a destination celebrated for its beauty and culture, and we are excited to lay the foundation for the growth of Vignette Collection in South America with the brand’s first property here. SOUMA Hotel Lima is filled with individuality and character and brings a new dimension of discovery to Vignette Collection, which has experienced strong momentum globally in its first three years. This latest addition perfectly complements the portfolio’s unique hotels in memorable destinations from Bangkok and Lisbon to Shanghai, Budapest and Dubai.”
Designed to engage the senses, SOUMA Hotel Lima combines modern elegance with natural elements inspired by the Pacaya Samiria Nature Reserve. The hotel’s 214 rooms emphasize sustainability, using eco-friendly materials like cotton, linen, and light woods while eliminating single-use plastics. Large windows allow for ample natural light, creating a serene retreat in the heart of the city.
Staying true to the Vignette Collection’s focus on meaningful experiences, the hotel introduces ‘Memorable Rituals’—such as complimentary rooftop pisco tastings and morning yoga sessions—designed to immerse guests in local culture. Sustainability is also a key priority, with SOUMA Hotel Lima implementing ‘A Means for Good’ initiatives that promote zero waste, responsible sourcing, and community engagement. As one of Lima’s first hotels to ban single-use plastics, it actively collaborates with environmental organizations to support coastal conservation and sustainable fishing.
The hotel’s culinary offerings include three restaurants showcasing a fusion of Peruvian, Mediterranean, and Japanese Nikkei cuisines, accompanied by live music and breathtaking rooftop views. Guests can also unwind at the Bambu Spa, swim in the rooftop infinity pool, or work out in the 24-hour fitness center. Additionally, the property offers flexible event spaces for corporate and social gatherings, along with IHG One Rewards benefits for loyal travelers.
SOUMA Hotel Lima aligns with Vignette Collection’s broader expansion strategy, which aims to open 100 distinctive properties worldwide over the next decade. With existing locations in Thailand, Australia, the UAE, the UK, Portugal, and Greater China, the brand has been growing rapidly. Following its North American debut with Yours Truly DC, Vignette Collection plans further expansions in Mexico and Oregon.
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