ICCA workshop on “keys to success in the meeting industry” at Pattaya Exhibition and Convention Hall, Thailand

Published on : Tuesday, July 8, 2014

ICCA-workshop-300x176International Congress and Convention Association (ICCA) together with support from the Thailand Convention and Exhibition Bureau (TCEB) organized a 2-day workshop for MICE businesses across Thailand at the Pattaya Exhibition and Convention Hall (PEACH).



From 3 – 4 July 2014 participants will learn and interact with each other for their future strategic planning, marketing and management of successful meetings. The workshop also features discussion on the relationship between associations and suppliers, bidding and engagement of destination, crisis management and business model for the industry, including group work in marketing. The highlight was the live streaming seminar with over 100 countries on “What do associations really think about the risks and rewards of outsourcing their events and what are the marketing implications for suppliers?” hosted by ICCA Amsterdam, Netherlands.


The 2 day workshop was intense with many insightful, interesting concepts and numerous useful case studies. Mr. Noor Ahmad Hamid and Mr. Juan Jose Garcia from the ICCA side began the workshop with an impactful introduction and they kept the delegates thoroughly engaged throughout the 2 days. Mr. Garcia, 1st VP of ICCA showed the attendees the importance of knowing your clients and how partnership can be the turning point in winning and losing. Mr. Hamid, Regional Director of Asia Pacific followed with teaching the delegates how to fully utilize the ICCA marketing tools and showed how beneficial the system is. The attendees were given further treats with detailed case studies showing why some bids were successful and others unsuccessful. Finally the delegates were arranged into groups in order to compete against each other in bidding for the next ICCA congress

“It was a great privilege to attend this workshop. Thank you so much to ICCA Thailand and TCEB for organizing this event and choosing PEACH as the venue. I learned so much in this 2-day workshop especially during the group work. My knowledge was further enhanced through this process. The speakers were very engaging and delivered their presentation in a clear and concise manner. The 2 days went by so quickly because I had so much fun,” stated the Royal Cliff’s Executive Director, Vitanart Vathanakul.

“Thank you to Royal Cliff Hotels Group and PEACH for providing the venue, the excellent food and service throughout the event. I always enjoy returning to Royal Cliff and PEACH. From the feedback from the delegates we will continually use Royal Cliff and PEACH,” said Nopparat Maythaveekulchai


PEACH is the largest and best M.I.C.E. (Meetings, Incentives, Conventions and Exhibitions) venue outside of Bangkok. This world class award-winning convention centre is able to accommodate up to 10,062 people, making it the perfect venue to hold any kind of event. Whether you are considering a global business exhibition, a popular concert or luxurious wedding, the professional team of M.I.C.E. experts at this multi-purpose self-sufficient ‘one stop convention venue’ is on hand to assist you with your every need. PEACH has won various international awards in recognition of its outstanding facilities and services including best convention hotel in Thailand, TTG Hall of fame and green planet award.



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