Published on : Saturday, December 4, 2021
A strategic alignment and long-term partnership with the International Congress and Convention Association (ICCA) was announced by a leading global technology and software provider for the meetings and events industry. ICCA represents the interests of 1,100+ global meetings destinations, venues, suppliers, and partners in almost 100 countries and territories.
This results from a year-long process of discovery, exploration, and collaboration, with input from stakeholders, senior leadership, and the ICCA Board of Directors. ICCA member experience through the deployment of modern technologies and growing association knowledge on their database have been top priorities for ICCA.
James Rees (president of ICCA) said the importance their industry places on knowing their client through quality data and the requirement to accelerate recovery through qualified business events.