IACC Survey Reveals Latest Set of Generational Preferences of Meeting Planners

 Tuesday, September 8, 2015 


iaccA recent survey conducted by the International Association of Conference Centres (IACC), in partnership with Development Counsellors International (DCI), has revealed the generational preferences of meeting planners in the Australia Asia Pacific region.

Mark Cooper, CEO, IACC commented: “This is the first survey of its kind produced by IACC in the Australia Asia Pacific region and is the third survey following similar surveys in the Americas and Europe.

There are some important differences highlighted in terms of preferences and priorities expressed across the generations. These findings will prepare meetings industry suppliers and allow them to tailor their offering to accommodate the individual needs of each generation of planners.”

Key findings from this survey include the following results:


The age groups of the participants were split into five categories: Generation X: age 33-46 (45%), Generation Y or Millennial: age 18-32 (28%), Baby Boomer: age 47-65 (25%), Generation Z: under 18 years (1%) and Mature: +66 years (1%).

IACC is the only global professional association that represents small to medium sized venues focused on meetings, training courses and conferences. All members conform to a comprehensive global set of quality standards. The organisation serves its members by being the global thought-leader in the meetings industry and currently has 355 members in 21 countries in the Americas, Europe and Australasia.

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