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Hyper-personalization can drive super profits – Eye for Travel

Monday, January 7, 2019

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On the cocktails of technology and data advancement, personalisation has become a refrain for the travel industry. An increasing number of travel firms are using AI and machine learning to enable hyper-personalisation at scale covering marketing and distribution, revenue management, data management and more. It has the potential to improve customer loyalty and profits.

Every new process or project navigates through some roadblocks. The multitude data is unstructured and are hardly analysed by companies as they focus more on the collection of the data. Regulatory hurdles and privacy concerns add to the complexity of the matter.

EyeForTravel recently held a webinar, “How to Achieve Hyper Profits with Hyper-Personalization”, with travel data and analytics experts Dr AbhiramGandhe (Principal Architect – Data, Analytics and Business Insight Portfolio, TUI Group), Jeremy TerBush (Senior Vice President of Analytics, Wyndham Destinations) and Trevor Filipiak (Senior Analytics and Business Intelligence Consultant, Tiber Solutions).

The webinar provides brands with the tools, strategies and valuable insights they need to implement, and benefit from hyper-personalisation.

Webinar recordings give insight into aspects such as:

From segmentation to personalisation to micro-personalisation: the challenges to, and opportunities for, implementing personalisation at scale

How AI and Machine Learning systems are enabling hyper-personalisation; the pitfalls to avoid and the metrics for success (it’s not just about accuracy)

Create a single customer view from disparate data sources: empower agents provide customers with personalised recommendations in real time, across all platforms

Why a mindset of iterative, continuous improvement is crucial when scaling AI-driven systems

How to maximise the value of existing dataand create robust, sophisticated predictions using deep learning

In a highly-regulated environment, and with data breaches in the news often, engage members to ensure they are comfortable sharing their data

Ensure close communication with business, technical and customer service teams to guarantee that customer communications are always consistent, timely and relevant

Eye for Travel’s ‘Analytics and AI in Travel North America’ is the largest travel AI, analytics, pricing and digital marketing event in North America. It will bring together over 350 airlines, hoteliers and OTAs on 14 – 15 March 2019 at Hilton Parc 55, San Francisco.

Get $200 off when registering with discount code: TTW200

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