Herbal Asia trade show returns to Kuala Lumpur in September

Published on : Sunday, February 2, 2014

Kuala-Lumpur-Convention-Center (1)The Herbal Asia trade show and conference returns to Kuala Lumpur in September this year, with organisers providing 400 booths and targeting 30,000 visitors.

The eighth edition of the exposition, a platform for herbal product manufacturers, raw material suppliers, traders and retailers, will be held on Sept 4-6 at the Malaysia External Trade Development Corporation (Matrade) convention hall.

It is organised by Matrade Cooperative Bhd, Bumiputera Manufacturers and Services Industry Association of Malaysia (PPIPBM), Kuala Lumpur Malay Chamber of Commerce and Gitex Global Exhibition and Services.

Matrade Cooperative deputy director Md Silmi Abdul Rahman said at a media conference here today he expects sales to triple to RM15 million compared to the previous event held in 2011.

Organising chairman and PPIPBM secretary general Dr Mohd Noor Ali Akhbar said the show will help in efforts to achieve revenue of RM3.25 billion from the national herbal industry by 2020.

Themed “Go Herbal, Go Green, Natural Is Now!”, the fair will also feature a herbal-themed fashion show, according to project director Safinah Yaakob.

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