Global MICE Industry Leader: Asia Pacific

Published on : Friday, December 13, 2013

images11The MICE industry is presently experiencing boom throughout Asia, generating massive benefits for the world’s fastest growing region, the MICE Asia Pacific Exhibition 2014 will bring together Asia’s top buyers and some of the region’s leading venues, agencies and service providers to meet, do business and network at the Suntec Convention Centre in Singapore.


Over 4,000 meeting and event professionals will attend the only MICE Asia Expo in Singapore to discover the region’s huge variety of venues, agencies, and service providers. The show will also feature a free conference for visitors and exhibitors – including keynotes delivered by the industry’s most outstanding speakers.




The topics would be recent venue and restaurant openings; guides on how to organize events; event concepts; social media; how to negotiate when choosing venues; deciding on locations for events and general buying tips; running and growing a sales team; marketing for events; and much more – live demonstrations, entertainment and networking opportunities.


Asia is now the hub for hosting all types of events, be they large or small. There is no disputing the fact that the Asian MICE industry is currently experiencing a period of enormous expansion and growth, and regional competition has only just begun. Over the last six years, the MICE market in Asia has grown by 133%, compared with a global market growth rate of 19.9%.


Singapore is the hottest Asian MICE destination, followed closely by Japan and South Korea. Nevertheless, budding destination include Hong Kong, Taiwan, India and Malaysia, which are all jostling for positions in this lucrative market.




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