Germany throws spotlight on three campaigns in ATM 2023

 Tuesday, May 9, 2023 


For 2023’s Arabian Travel Market, the German National Tourist Board attracted 13 partners in Dubai. It highlighted three of its popular campaigns over there.

The event witnessed Germany emphasizing its campaign with the name – ‘Embrace German Nature’. It spotlighted all the natural sceneries and activity holidays. The campaign with the name – Historic Modern Germany, encourages cultural heritage and 51 World Heritage sites of UNESCO; and the sustainable travel campaign with the name – ‘Feel Good’, emphasized the way to enjoy an eco-friendly vacation in Germany.

GNTB effectively supported its narrative with the name – ‘Germany Simply Inspiring’. It highlighted the positive image of the country among global audience.

The Director at the German National Tourist GCC Office, Yamina Sofo, said that this is the 16th successive year that they’ve taken part in ATM event and, as always, they are pleased to have encouraged flawless tourism choices of Germany to the GCC market, with the help of their sundry travel campaigns.

The theme of the ATM of this year was – ‘Working Towards Net Zero’, they all are pleased that they bring into line with this through their sustainability aimed campaign. This campaign highlights the way to take
pleasure in an eco-conscious vacation in Germany. Through this campaign they are focusing to encourage longer stays that will help decrease travellers’ carbon footprints further.

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