Gdańsk, Hel, Gdynia, Łeba, Kołobrzeg and Świnoujście are expanding Poland’s Baltic tourism map as travellers increasingly explore coastal destinations beyond the country’s best-known seaside cities. During July and August 2025, coastal areas recorded 2.1 million tourists and 9 million overnight stays, with tourist numbers increasing 6% and overnight stays rising 3.3% compared with the previous year. Across Poland, accommodation establishments recorded 58.9 million tourists in 2025, while the number of foreign visitors using accommodation increased by 13.1%. The Baltic coast is therefore becoming a broader multi-destination travel region, connecting major urban centres with beaches, ports, resorts, nature areas and peninsula communities. For travellers, the expanding coastal network provides options ranging from Gdańsk’s historic centre and Gdynia’s waterfront to the beaches of Hel, Łeba’s dunes, Kołobrzeg’s resort infrastructure and Świnoujście’s island setting.
Gdańsk Remains a Major Baltic Gateway
Gdańsk continues to serve as one of Poland’s principal tourism centres on the Baltic coast. Its historic centre, waterfront, museums, churches and architectural landmarks attract visitors throughout the year, while its location provides access to nearby coastal destinations.
Travellers can use Gdańsk as a base for exploring the wider Tricity area, which includes Sopot and Gdynia. Rail connections and regional transport make it possible to combine urban sightseeing with beach visits within the same trip.
The city also functions as an entry point for visitors arriving by air or rail before continuing towards the Hel Peninsula or other Baltic resorts.
Gdynia Combines Waterfront and Urban Travel
Gdynia provides a modern coastal experience within the Tricity area. The port city features a waterfront promenade, marina, museums, restaurants and beaches.
Its maritime character gives visitors opportunities to combine sightseeing with coastal activities. The city can also be linked with Gdańsk and Sopot for travellers planning a multi-stop urban and seaside itinerary.
Gdynia’s transport connections allow visitors to continue towards destinations farther along the coast without returning to a single accommodation base.
Hel Peninsula Offers a Distinct Coastal Journey
The Hel Peninsula stretches into the Baltic Sea and provides one of Poland’s most distinctive seaside landscapes. Hel town sits at the peninsula’s tip, surrounded by water and offering beaches, maritime attractions and opportunities for walking and cycling.
Visitors can reach Hel by road or regional transport, while seasonal ferry services can provide another connection from parts of the Tricity area.
The peninsula allows travellers to experience several smaller coastal communities during a single journey. Accommodation options include hotels, guesthouses and holiday properties, with availability varying considerably during the peak summer period.
Łeba Adds Nature Tourism to the Baltic
Łeba is known for its beaches and proximity to Słowiński National Park. The park contains shifting coastal dunes, forests, lakes and wetlands, creating a nature-focused alternative to conventional resort travel.
The moving dunes are among the area’s best-known attractions and can be explored through designated routes. Visitors can combine beach time with hiking and nature sightseeing.
Łeba also offers accommodation, restaurants and family-oriented attractions, making it suitable for longer coastal stays as well as shorter visits within a Baltic road trip.
Kołobrzeg Expands Resort Tourism
Kołobrzeg is one of Poland’s major Baltic resort towns and combines beaches with a developed tourism and wellness infrastructure. The city features a long waterfront, promenade, marina and historic attractions.
Its established hotel base provides accommodation for visitors seeking traditional seaside holidays as well as wellness-focused stays.
Kołobrzeg can also serve as a base for exploring the central section of Poland’s Baltic coast, with nearby towns and beaches accessible by road and regional transport.
Świnoujście Creates an Island-Based Escape
Świnoujście occupies several islands in northwestern Poland and provides another distinctive coastal destination. Its broad beach, promenade, lighthouse and waterfront areas form the centre of its tourism offer.
The city’s island geography influences how visitors arrive and move around. Ferries, bridges and regional transport connect different parts of the destination and surrounding areas.
Świnoujście’s location near the German border also makes it part of a wider cross-border tourism region, allowing visitors to combine Polish Baltic travel with destinations in neighbouring Germany.
Foreign Tourism Is Expanding
Poland’s accommodation sector recorded 58.9 million tourists in 2025, while foreign visitors using accommodation increased by 13.1%. The increase provides additional international demand for destinations across the country, including the Baltic coast.
For coastal businesses, international visitors add another source of demand alongside domestic travellers. Hotels, restaurants, attractions and transport providers across the seaside region can serve visitors from different markets.
International travellers can also combine Poland’s Baltic coast with Warsaw, Kraków and other major destinations, creating longer national itineraries.
A Multi-Destination Baltic Itinerary
The growth of coastal tourism is making it easier to build trips around several destinations rather than spending an entire holiday in one resort. Travellers can begin in Gdańsk, continue through Gdynia and Sopot, travel along the Hel Peninsula and then head west towards Łeba, Kołobrzeg and Świnoujście.
Road and rail connections allow visitors to combine different coastal landscapes, although travel times increase considerably when crossing the full length of the Polish Baltic coast.
For travellers planning summer journeys, accommodation should be booked according to the intended route, particularly in July and August when coastal demand is highest.
Poland’s Baltic Tourism Map Continues to Expand
The 2025 figures demonstrate continued growth across Poland’s accommodation sector and stronger international visitor demand. Along the Baltic, 2.1 million tourists and 9 million overnight stays were recorded during July and August, highlighting the importance of the summer season.
Gdańsk remains a major gateway, but destinations such as Hel, Gdynia, Łeba, Kołobrzeg and Świnoujście are expanding the range of experiences available to visitors. Beaches remain central, yet the region now also connects maritime heritage, nature parks, urban attractions, wellness tourism and island travel.
For travellers, Poland’s Baltic coast increasingly offers a journey rather than a single beach stop. From Gdańsk’s historic streets to Hel’s peninsula landscapes, Łeba’s shifting dunes, Kołobrzeg’s resort facilities and Świnoujście’s island coastline, the destinations together create a broader route for discovering Poland’s Baltic Sea.
