Published on : Saturday, July 5, 2014
The Gold Coast Convention and Exhibition Centre (GCCEC) is proud to be celebrating 10 years of success in delivering world class conferences, exhibitions and special events. On 29 June in 2004, the Centre opened its doors to a city who enthusiastically welcomed a new era in conference facilities and major events on the Gold Coast.
Over opening weekend more than 100,000 locals toured the facility among the fan fare of a community event titled ‘Gold Coast on Show’. Since then, the Centre has welcomed more than 2 million visitors and guests who have collectively attended 2,000 meetings or events over the decade.
Upon opening the GCCEC increased the single venue capacity for a meeting on the Gold Coast by six fold offering 7000sqm of exhibition space. Growing demand saw a $40 million extension in 2009, with the addition of two new halls increasing the facility’s exhibition space to 10,000sqm.
The GGCEC’s core focus still remains service excellence; having built a solid reputation for delivering just that, the GCCEC has amassed more than 25 industry awards including the honour of being named the first convention centre in the world to achieve EarthCheck Gold certification.
Ten years on the GCCEC and injected approximately $1.6 billion into the local economy delivering an average of 160 business events which generate 350,000 delegate days annually and a high ratio of repeat clientele.
Having established itself as a leading conference and events destination, the GCCEC continues to attract high profile national and international events providing the Gold Coast with boundless opportunities for tourism, trade and investment.
General Manager, Adrienne Readings was the first female to be appointed general manager of a convention centre in Australia and still proudly resides at the helm of a team which she credits as the catalyst that sets it apart from its competitors.
“The reason why the Centre is such a success is because of the team. The Centre is not just bricks and mortar to me it’s about the people that work here,” said Readings.
Overseeing the construction of the building and key management and marketing initiatives, Readings is one of 27 of the venue’s 130 team members that have worked at GCCEC since opening.
The Centre has certainly weaved its way into the cultural fabric of the Gold Coast assuming multiple roles on its 10 year journey to become an iconic landmark, a huge economic driver for the region and a world-class leader and ambassador for the MICE industry on the Gold Coast and Queensland respectively.
In 2018 the Commonwealth Games will further shine a spotlight on the nation’s fastest growing regional city and without a doubt the Gold Coast’s jewel will continue to play a significant role in creating a unique opportunity to have a vast impact on the city’s reputation as an enticing business destination for years to come. The GCCEC will be the media hub for the Games and the host venue for Netball.