Future direction outlined at AACB Annual General Meeting

Published on : Tuesday, September 30, 2014

sunshine-coastThe Association of Australian Convention Bureaux (AACB) recently held its Annual General Meeting where future actions were highlighted and office holders were elected.
Stuart Nettlefold, CEO of Business Events Tasmania was re-elected as Vice President and Simon Ambrose, CEO of Sunshine Coast Destination Ltd was newly elected as Treasurer.

Lyn Lewis-Smith, CEO of Business Events Sydney, will continue as President. Lyn thanked the AACB board and management for their efforts and ongoing commitment to the business events sector over the past twelve months, acknowledging key initiatives delivered in 2013/14:

• Partnership with Deloitte Access Economics to validate the economic and strategic value
proposition of international business events.
• Fostering strong connections with Federal Government in relation to trade and investment.
• Implementation of a market intelligence project using advanced systems and processes to
enable reporting of Australia’s bidding activity through convention bureaux.
• Expanding the AACB team to include a Strategic Communications Manager.
• Establishment of a Governance, Risk & Audit Committee.

Simon Ambrose, CEO of Sunshine Coast Destination Ltd (SCDL) says he is pleased to be elected as Treasurer of the AACB Board.

“I am delighted to represent the Sunshine Coast region and take on this role working more closely with the business events sector. A reported $60 million dollars is generated from the 50,000-plus delegates travelling to the Sunshine Coast annually. The business and business events\conference sector to the Sunshine Coast grew 40% to the year ending June 2014 compared to 2012-13. These figures demonstrate, we are becoming more competitive as a viable destination for conferences, meetings and incentive programs. Typically business events visitors can fill our mid-week rooms, travel year-round, stimulate future investment in the region and spend six times more than any other type of visitor – making the sector crucial to our future growth and success.”

Mr Ambrose said that the Sunshine Coast was well placed to build on the recent impressive results for the region together with the staging DestinationQ recently attracting over 300 delegates to the region, for the state’s most powerful tourism trade event.

The next 12 months for AACB will focus on raising the profile of the business events industry and furthering the work of AACB and its members to help drive the visitor economy through high yield international delegates, including:

• Delivery of Deloitte Access Economics report prioritising the value of Australia’s international business events sector.
• Positioning the international business events sector as a key economic action strategy for the Federal Government by aligning bidding strategies with Australia’s trade and investment priority areas and promoting our comparative advantage.
• Partnering with Austrade to establish support mechanisms throughout the bid process for key international business events.
• Realise the strategic significance of Australia’s convention bureaux by maximising
opportunities through AACB’s forward calendar of bid wins.

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