FITUR 2020 will focus more on sustainability, technology and specialisation

 Friday, September 20, 2019 


From 22 to 26 January 2020, international focus will again be on Madrid thanks to FITUR, the global meeting point for tourism professionals, organised by IFEMA, which will hold one of its most updated and dynamic editions, coinciding with its 40th Anniversary.




Sustainability, technology and specialisation will continue to be the main lines of FITUR 2020, in addition to the fair’s higher representativity and internationalization, in alignment with the positive data on the tourism industry. Everything seems to point to FITUR continuing in its successful and upward trajectory, as shown by the figures of the last edition, which brought together 10,400 participating companies, with 253,000 attendees.




News advance

Promoting the agenda of B2B meetings is one of the key objectives of this edition of FITUR, both regarding the general programme, FITUR B2B Match, and the programme specialising in meetings, incentives, conferences and exhibitions and business travel, FITUR MICE which, during two days -22 and 23 January- will bring together 100 representatives of the offer for meetings tourism with 120 qualified procurement officers from around the world.




This year will also see the introduction of the monographic area FITUR TALENT, which will focus on people, on their talent, skills and professional capability, as a factor in tourism companies’ competitiveness. FITUR TALENT will have an exhibition area and it will analyse, through conferences, workshops and meetings and with very innovative and dynamic proposals, the perspective and strategy of tourism companies, management companies and talent hunting and training centres, all global leaders in their sector.




South Korea, FITUR 2020 partner country

South Korea is this year’s FITUR Partner Country. This destination has experienced an important increase in the number of foreign visitors; in 2018 it received 15.3 million tourists, 15.1% more than in the previous year. It is also increasingly attractive to Spaniards, as last year it received 27,314 Spanish visitors, 17.2% more than in 2017.





The FITUR NEXT Observatory, the FITUR platform dedicated to detecting good practises in tourism with positive effects that can be replicated, will focus its research on how tourism can contribute to local economic development. This is one of the challenges that the Observatory, after analysing hundreds of good practises throughout the world, has identified as key to enabling tourism to boost its positive effect.





FITUR will continue focusing on specialisation and on the growth of some of the recently-introduced sections, such as FITUR CINE and FITUR FESTIVALS and it will again offer its consolidated monographic areas, such as FITUR GAY (LGBT +) and FITUR HEALTH, as well as the sections FITURTECHY and FITUR KNOW HOW, where technology is shown as an essential tool for the growth of the sector and for progress towards the smart tourism concept.


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