Exceeding Expectations At Inaugural Business Events Week

Published on : Monday, August 18, 2014

KualaLumpur_3-300x147In line with Malaysia’s goal to become a leading business events destination in Asia, the Malaysia Convention & Exhibition Bureau (MyCEB) launched its inaugural Malaysia Business Events Week (MBEW) to enable stakeholders within the local business events industry to converge, communicate and debate issues that impact the industry’s future growth and sustainability.


More than 200 delegates are expected to attend MBEW from 18 to 20 August 2014, at the Pullman Kuala Lumpur Bangsar.


Built on the “Exceeding Expectations” theme, MBEW will see a series of workshops and sessions to expose attendees to industry strategies, opportunities and insights. One of the highlights is the Business Events Hub, which sees sessions by industry specialists Dr. Jason Fox and Mike van der Vijver that dive deep into the science behind gamification, using it to effectively engage audiences as well as designing full conferences and meetings.



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