Dubai introduces restart plan for business events sector

Published on : Friday, September 4, 2020

The Dubai Department of Tourism & Commerce Marketing has issued official guidelines for safe business events operations in the wake of the COVID-19 pandemic. The move comes as the city prepares to resume its conferences, meetings and exhibitions schedule with locally organised meetings taking place from September 15 and international meetings returning on October 1.

The guidelines focus on protecting the health and safety of all participants, including delegates and staff, while ensuring that they can host and experience impactful meetings that meet the needs of all stakeholders involved. Key measures designed for venues and organisers include social distancing, temperature checks, safe dispensation of food and regular sanitation of facilities.

The latest measures also allow Dubai to be at the forefront of the global recovery of the business events sector, with a number of important conferences and trade shows already scheduled over the coming months alongside the procedures that has already been put in place at the airport, hotels, restaurants, attractions and other visitor touchpoints around the city.

According to research, Dubai is presently considered to be the safest location to host international exhibitions and conferences in the upcoming months. It has also been mentioned that trade fairs will play a critical role in the post-pandemic ‘restart’ of the business events sector. A recent market survey of more than 4,000 professionals from 130 countries explored the impact of COVID-19 on the global exhibitions industry, delving into key areas such as travel, budgets, and the importance of trade fairs in a post-pandemic world.

The study covered a wide range of industry sectors from the auto aftermarket and commercial security to beauty and cosmetics, showing that 77% of respondents viewed Dubai and Germany (41% of respondents), as the safest destinations to attend exhibitions post COVID-19. The tourism and hospitality sectors in Dubai are benefiting from a rapid rebound driven by a multi-phase roadmap being executed by the Department of Tourism & Commerce Marketing.

Prominent players in the industry have experienced a surge of interest from across the world since the reopening of the city to international tourists on July 7. Helal Saeed Almarri, Director General, Dubai Tourism said in a statement that authorities have been greatly encouraged by the market’s response in the current second phase of Dubai’s recovery strategy, which was activated along with the gradual resumption of economic sectors, as well as the staggered and tentative restart of travel across the world.


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