Wednesday, March 12, 2025
Destinations International (DI), a premier global association for destination organizations and convention and visitors bureaus (CVBs), has launched a forward-thinking Business Intelligence Certificate Program, aimed at equipping professionals within the business events sector with essential knowledge and skills. The program is targeted at entry- to mid-level professionals across sales, services, and marketing, offering tools and strategies to succeed in today’s competitive environment.
The program empowers professionals by providing practical insights on how to leverage business intelligence for better decision-making and enhanced client interaction. With a focus on hands-on learning and actionable strategies, the curriculum integrates business acumen with emotional intelligence to foster success in the business events industry.
“In today’s competitive environment, destination professionals must think critically, apply insight and take action. Business intelligence is about understanding how to interpret information and use it effectively in conversations, negotiations and strategic planning,” said Don Welsh, President & CEO of Destinations International. “This new certificate program focuses on these concepts and the foundational understandings required in the sales, services and marketing roles, touching on the metrics that will help the learner adjust and optimize those strategies.”
The Business Intelligence Certificate Program is structured around three specialized courses, each designed to provide participants with focused expertise in a key area of the business events field. The courses deliver practical skills and strategies, with a strong emphasis on real-world applications and industry best practices.
Each course offers 6-8 hours of interactive content, including video lessons from industry experts, quizzes, and a final evaluation. Participants who successfully complete all three courses will receive the esteemed Business Intelligence Certificate from Destinations International.
“This new certificate program comes at a critical time for destination professionals, who are facing growing complexity, competition and change across the sales, service and marketing and communications operations in their organizations,” said Emily Scheiderer, Senior Director of Education, Sales & Services at Destinations International. “Destinations International developed this course in response to the needs of our members for essential content and insight delivered in a flexible and accessible format.”
Designed to be fully online and self-paced, the Business Intelligence Certificate Program allows participants to progress through the material within a 90-day window. Led by seasoned industry professionals and top leaders from the destination sector, the program ensures participants gain relevant, actionable insights that can be applied immediately to their roles.
The Business Intelligence Certificate Program is open to both members and non-members of Destinations International. There are flexible pricing options for individual courses or the full program bundle:
For Members:
For Non-Members:
This program provides an invaluable opportunity for professionals looking to elevate their skills in sales, marketing, and service delivery within the business events sector. The Business Intelligence Certificate Program equips participants with the tools and knowledge necessary to make a significant impact in their careers.
Comments: