Published on : Tuesday, August 25, 2015
Blue Square Consultants has been appointed as the sales and PR representative of Cinnamon Hotels and Resorts, Sri Lanka. Cinnamon Hotels and Resorts have a diverse portfolio of 14 hotels including three Colombo city hotels and eight resorts set in surreal locations including misty mountains of Kandy, lush forests of Habrana, diving haven of Hikkaduwa, stunning beaches of Bentota and Beruwala and wildlife sanctuary at Yala and more. With this new addition, Blue Square Consultants has an interesting portfolio of both emerging and well established tourism brands.
Expressing her excitement about this partnership Ms. Lubaina Sheerazi, COO, Blue Square Consultants, said, “Sri Lanka has become a hot favourite holiday destination for Indians in the recent years. With buzzing cities, 2000 plus years of culture, dazzlingly white beaches, rainforested hills, amazing wildlife and exciting adventure sports Sri Lanka is a complete holiday destination. With Cinnamon a traveller can experience these charms in 11 of the popular and off beat tourist destinations while enjoying a relaxed and invigorating stay.”
Commenting about the association Mr. Dileep Mudadeniya, Head of Brand Marketing at Cinnamon Hotels and Resorts said, “ “India is among our top 3 source markets. We have entered India at the right time when the luxury segment here is experiencing a paradigm shift from what the traveller of this segment traditionally demanded to what he is demanding now. The Cinnamon team has its pulse firmly on the expectations of the new age Indian traveller who is constantly on the lookout for unique, aspirational and value-for-money experiences. With the appointment of Blue Square Consultants in India, we are optimistic in reaching out to the growing Indian outbound luxury travel segment.”
With 274,000 tourists visiting in 2014, India is currently Sri Lanka’s largest tourist generating market accounting for around 20 per cent of total foreign tourist inflows. Sri Lanka targets to achieve 2.5 million foreign tourist arrivals in next two years with India hopefully being the biggest contributor. Apart from Leisure the country is also looking at tapping segments like destination weddings, honeymoon, luxury travel, business and meetings, beach sports and adventure tourism. And Cinnamon is at the forefront of this campaign as it is best equipped with properties strategically located in the best destinations of Sri Lanka with the capacity and expertise to cater to every potential tourist segments being targeted for India market.
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