In April 2025, Puerto Vallarta took a decisive step in redefining its tourism strategy by introducing the long-awaited 2025 Tourism Intelligence Report.

WTM Africa 2025 is set to usher in a new era for African tourism, offering a dynamic and innovative format aimed at tackling the industry’s most significant challenges.

The Dubai World Cup, a cornerstone of the UAE’s luxury tourism scene, is more than just a horse racing event – it’s an international draw that sparks a surge in high-end tourism, attracting elite visitors from Europe, the UK, and the Far East. As the richest horse race globally, it brings a mix of luxury travel, star-studded performances, and VIP experiences, transforming Dubai into the ultimate destination for affluent travellers.

The Caribbean Tourism Organization (CTO) is set to showcase its rich offerings at WTM Latin America 2025, scheduled for April 14-16 in São Paulo, Brazil. This marks the CTO’s inaugural participation with a dedicated Caribbean Pavilion, designed to highlight the diverse experiences that the region has to offer. The pavilion will feature a variety of Caribbean destinations, including Antigua & Barbuda, The Bahamas, Dominica, Guyana, Saint-Martin, and Turks & Caicos. Located at Booth M90, it will serve as a prime networking platform for connecting with key travel professionals across Latin America.

The highly anticipated IAB Hong Kong Digital Awards 2024 came to a spectacular conclusion on March 18 at Hotel ICON, bringing together over 300 professionals from the digital marketing industry to honor outstanding achievements across Hong Kong. The event was attended by a diverse group, including digital marketers, brand representatives, agency experts, and industry leaders, who gathered to recognize innovative campaigns and advancements in marketing technology.

Florida has broken its own tourism records, capturing an impressive 15.5% share of the domestic vacation market in 2024—an increase of one percentage point from the previous year. This remarkable growth highlights the state’s expanding influence as a global tourism leader.

The Paris 2024 Olympics sparked an unparalleled tourism surge across France and Europe, attracting more than 100 million international visitors and generating a staggering €71 billion in tourism revenue.

The Caribbean Hotel and Tourism Association (CHTA), representing private-sector tourism interests in the region, is calling for a reevaluation of the proposed U.S. port service fees and tariffs. The association emphasizes the substantial benefits tourism provides to both the Caribbean and the United States, particularly Florida. In light of the potential changes, CHTA is offering alternative approaches to the current policies under review and pushing for a new strategy that would strengthen and safeguard the vital trade and travel links between the Caribbean and the U.S.

South Africa Strengthens Its M.I.C.E. Tourism Strategy, Targeting Asia to Achieve 15 Million Annual Visitors by 2030

The Hospitality Sales and Marketing Association International (HSMAI) is preparing to host its second annual Commercial Strategy Conference in Indianapolis, Indiana, from June 16-18, 2025, at the Indianapolis Convention Center.