Thursday, July 13, 2023
Cape Town Tourism, the official globally acclaimed Destination Marketing and Management Organisation (DMO) for the City of Cape Town, has launched ‘Limitless Cape Town’ – a first-of-its-kind universal access movement. This movement ensures all people have equal opportunity and access to Cape Town’s tourism landscape, to make the city more inclusive to all individuals, regardless of ability.
The movement introduces city-wide braille touch-points and SA’s first-ever qualified blind tour guide to create a tourism environment that allows anyone to embark on unforgettable and exhilarating adventures across the Mother City, without facing barriers or discrimination.
Enver Duminy, CEO of Cape Town Tourism, says the movement reflects Cape Town Tourism’s commitment to providing accessible and welcoming experiences and inspiring people to explore new horizons, break barriers, and create unforgettable memories.
“We are here to ignite an evolution of universal access. Leading up to Mandela Day serves as a reminder of Madiba’s legacy of committed peace, social justice, and most importantly, equality by shattering barriers, unveiling opportunities, and empowering every visitor. That’s why our goal with this movement is to drive limitless possibilities for everyone, no matter their abilities, transforming Cape Town into an accessible destination for all,” says Duminy.
Accessible tourism is about making it easy for everyone to enjoy tourism experiences says Alderman James Vos, Mayoral Committee Member for Economic Growth at the City of Cape Town. “As we launch this exciting and inspiring movement that will pave the way for universal accessible tourism in Cape Town, we are showing that we care and cooperate to make our city a destination that puts the needs of people first to ensure that our products and places are accessible when it comes to functionality and features” adds Vos.
Cape Town Tourism installed braille touch-points on street art murals in Salt River and Cape Town’s iconic yellow frames at tourist attractions across the city, as the first phase of the project. The DMO has also incorporated QR codes that lead to audio content, describing the views and art murals by voice, so all visitors can enjoy the experience.
The locations of the iconic yellow frames include:
· V&A Waterfront
· Signal Hill
· Blouberg – Eden on the Bay
· District Six
· Silo District
Wahida Parker, Chairperson of the Cape Town Tourism Board and the MD of Table Mountain Aerial Cableway adds, “Our new yellow frame braillie touch-points ensure visually impaired guests enjoy every aspect of the Mother City experience. They capture every detail of the scenery through that specific frame, and the awe-inspiring sight of the magnificent flat-topped Table Mountain.”
Cape Town Tourism plans to develop social media content with audio options, create maps profiling accessible routes, conduct sensitivity and awareness training workshops, and introduce audio maps of accessible Cape Town routes. “We’re also looking at developing more enhanced audio guides via QR codes for menus in restaurants, artwork in hotels and guesthouses. We’re also committed to supporting kids with disabilities as our future leaders in tourism activities and programmes, and we challenge all DMOs and industry associations in Africa to also commit to promoting universal access,” says Duminy.