Published on : Friday, March 12, 2021
The Cape Town International Convention Centre (CTICC) recently held its 2019-20 Annual General Meeting (AGM) sharing an inspirational account of how, the CTICC adapted its business to serve the people of the Western Cape during unprecedented times caused by the COVID-19 pandemic. Taubie Motlhabane, CEO, CTICC said that 2020 was an unusual year; but like a chameleon responding to its changing environment, the CTICC adapted to the challenges presented by COVID-19. She mentioned that the centre pivoted its business practices, transformed operations and reignited its passion for innovation.
She mentioned that though everyone is going through a very tough time, they are hopeful that brighter days are coming. She informed that the company was set for a good fourth quarter, and poised to achieve the revenue target of R285 million but when the Lockdown Level 5 was implemented in March 2020, the CTICC’s closure had a significant impact on the performance, resulting in revenue falling to R220.7m, 23% below the initial target. She shared that as a result, an EBITDA loss of R23.6m was anticipated but with careful management of costs, the team managed to reduce the deficit to R12.5m (a 46.8% improvement on the revised target).
The Executive Mayor of the City of Cape Town, Alderman Dan Plato, pointed out in his foreword in the CTICC’s 2019/-20 Integrated Annual Report that convention centre has adapted itself remarkably to contribute to the opportunity city and its cumulative economic contribution to the Western Cape Province has risen by R4.9bn this financial year to R44.5bn. Furthermore, the centre’s contribution to South Africa’s national GDP was R5.5bn. More than 11,000 jobs were created nationally, bringing the total number of jobs created since the CTICC opened its doors in 2003 to 142,326. The CTICC also reported that 87.5% of total procurement spend was with locally-based service partners, while 86% of its spending was placed with B-BBEE service partners.
In addition, 42% of the total service partner bases were women-owned enterprises, up 3% on the previous financial year. One of the CTICC’s achievements that Motlhabane is proud of is the hosting of the temporary COVID-19 Hospital of Hope in CTICC 1. The 862-bed hospital cared for more than 1 500 patients over the 11 weeks it was open. In that time, the CTICC kitchens provided up to six meals a day for patients, catering for a range of dietary needs, such as those with diabetic, cardiac and other specialised requirements. The CTICC also provided operational support, WiFi and security, amongst other services.
With the halls standing empty because of the national lockdown, CTICC donated space to the Hospital of Hope and the Ladles of Love feeding scheme. The scheme required space to store, prepare and distribute food to some of Cape Town’s most vulnerable communities. In the 60 days they were based at CTICC 2, Ladles of Love delivered close to 2.6 million meals across Cape Town. Deon Cloete, Chairperson, CTICC Board added that supporting communities has become an important expression of the CTICC’s triple-bottom-line commitment to people, planet and profit. The initiatives brought the CTICC’s overall CSR contribution during the financial year to a total value of R5.5m, an increase of 340%.
From July 2019 to March 2020, the CTICC hosted 397 events, including 34 international conferences, meeting their annual target. The figure was the same as last year, despite three and a half months of no activity. The largest international event was AfricaCom 2019, which was attended by 11,527 delegates, while other major local events included the Cape Homemakers Expo 2019 (26,686) and the Investec Cape Town Art Fair 2020 (22,000), as well as Mama Magic: The Baby Expo (19,782). In addition, the CTICC attracted a number of new events such as the Korean Consumer Showcase, the Asian Racing Conference and the Doha Debates. The CTICC also instituted its ‘own events’, with the first CTICC Gift Fair attracting almost 3,000 visitors in November 2019.